Crafted in Denim: The Liberty Edit
Step into Liberty’s pick of the finest names in indigo
By: Harriet BrownRead more
Crafted in Denim: The Liberty Edit
Step into Liberty’s pick of the finest names in indigo
By: Harriet Brown
Introducing our denim pioneers. Liberty's hand-picked edit of brands whose denim expertise resounds in every thread. Craftsmanship honed in the warp, the weft, the selvedge and silhouette, from the dye to details: denim artistry abounds.
For afficionados, denim is more than just a fabric - it's a cultural thread that weaves together stories of resilience, reinvention, and self-expression. With a rich history born in hardy workwear fabrics from the French city of Nimes (hence the name: de Nimes), and shaped by generations of creators, innovators and curious minds – denim is a symbol of the craft it represents.
Join us this season, as we take a tour of the brands where artisanal craftsmanship meets modern silhouettes in our curated pick of the denim names to know.
LEVI'S
You’d be hard-pressed to find a denim brand more recognisable that Levi’s. Founded in 1853, they’re responsible for the most enduring cuts of all time, most notably the iconic 501s®. Blending heritage craftsmanship with contemporary design and restrained nods to the trends, Levi’s remains the go-to brand for authentic denim.
Levi's
501® '90s Ankle Jeans in Sweetest Taboo
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Levi's
Ribcage Wide-Leg Jeans in Polar Perimeter
Free UK Standard delivery within 5 working days on all orders over £100
Levi's
728 High Rise Wide-Leg Jeans in Retro Rinse
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Levi's
Baggy Dad Linen-Denim Jeans in Heavy Check
Free UK Standard delivery within 5 working days on all orders over £100
PAIGE
Driven by the mantra “great fit never goes out of style”, founder Paige Adams-Geller created her eponymous denim brand in the pursuit of the perfect pair of jeans. As a former fit model, Adams-Geller spent years mastering the details and techniques that lie behind the perfect fitting pair of jeans, founding her brand in 2004 to take her denim innovations to the next level. With fit as the foundation, today Paige is renowned for its unique fusion of comfort, impeccable quality and effortlessly flattering creations: in denim and beyond.
Shop PaigePaige
Leenah 32” Wide-Leg Jeans in Praline
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Paige
Anessa Wide-Leg Jeans in Rock Show Distressed
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Paige
Anessa Puff-Sleeve Jumpsuit
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Paige
Lennox Slim Fit Inkwell Jeans
Free UK Standard delivery within 5 working days on all orders over £100
NEUW
With an off-duty appeal and a distinctly cool cuts, Sydney-based label, Neuw, is a long-standing favourite for those-in-the-know. Founded by three friends who bonded over their shared love of great denim and alternative music, the brand creates ultra-flattering fits you’d imagine the 2025 version of a Rolling Stone to wear.
Neuw
Lou Slim Jeans in Odyssey
Free UK Standard delivery within 5 working days on all orders over £100
Neuw
Julian Flare Jeans in Rio
Free UK Standard delivery within 5 working days on all orders over £100
DALA
London born denim studio DALA fuses the cultures of London – where the brand’s studio is based – and Paraguay – where they partner with a pioneering denim manufacturer. Focusing on 100% rigid denim in timeless, flattering cuts, each piece is designed to last a lifetime, transcending trends to become all-time staples.
Shop DALADALA
Cocoon Bustier Dress
Free UK Standard delivery within 5 working days on all orders over £100
DALA
Tie Front Sling Worn Ink Jeans
Free UK Standard delivery within 5 working days on all orders over £100
DALA
Sling Hurricane Jeans
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
DALA
Isle Smoke Blue Jeans
Free UK Standard delivery within 5 working days on all orders over £100
E.L.V. DENIM
Standing for East London Vintage, E.L.V Denim does things differently: crafting each and every piece from 100% upcycled materials. Founded by stylist and fashion editor Anna Foster in 2018, the brand’s signature patchworked pieces have become a favourite of the artistic jeans-wearer – thanks to their exceptional quality and one-off sensibility.
Shop E.L.V. DenimE.L.V. Denim
Freya Wide-Leg Jeans
Free UK Standard delivery within 5 working days on all orders over £100
E.L.V. Denim
Odette Jeans
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
E.L.V. Denim
Willow Denim Shirt Dress
Free UK Standard delivery within 5 working days on all orders over £100
E.L.V. Denim
Lola Poplin Short-Sleeve Top
Free UK Standard delivery within 5 working days on all orders over £100
RAG & BONE
A distinct New York attitude runs through Rag & Bone’s denim creations. Founded in the city in 2002, the relaxed, rebellious, rock and role aesthetic has powered the brand to the denim spotlight. If you’re in pursuit of a modern classic take on jeans: look no further.
Rag & Bone
Miramar Terry Sofie Kimber Wide-Leg Trousers
Free UK Standard delivery within 5 working days on all orders over £100
Rag & Bone
Shea Relaxed Straight Jeans in Ecru
Free UK Standard delivery within 5 working days on all orders over £100
Rag & Bone
Fit 2 Authentic Stretch Slim Jeans in Minna
Free UK Standard delivery within 5 working days on all orders over £100
Rag & Bone
Fit 2 Authentic Stretch Slim Jeans in Carter
Free UK Standard delivery within 5 working days on all orders over £100
Rag & Bone
Featherweight Logan Wide-Leg Jeans in Audrey
Free UK Standard delivery within 5 working days on all orders over £100
Rag & Bone
Featherweight Logan Wide-Leg Jeans in Black
Free UK Standard delivery within 5 working days on all orders over £100
Rag & Bone
Charlie Ankle-Length Barrel Jeans in Twitri
Free UK Standard delivery within 5 working days on all orders over £100