Back to Nature: the Earthy Tones Fashion Trend
Moss green, mustard yellow and terracotta – earthy tones are back and bringing a welcome sense of warmth and wellbeing to fashion
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Back to Nature: the Earthy Tones Fashion Trend
Moss green, mustard yellow and terracotta – earthy tones are back and bringing a welcome sense of warmth and wellbeing to fashion
By: George Elliot
We can’t speak for everyone, but the dawn of a new year leaves many feeling a little down in the dumps. The endless drizzle no doubt has something to do with it. But there’s also the post-Christmas lull where your social inbox goes from chockablock to barren wasteland, and the mounting pressure of a ‘new year, new you’ moment, too. But a welcome antidote might just lie in your wardrobe. Enter: fashion’s earthy tones trend, aka back-to-nature dressing.
All about cocooning yourself in deep and rich colours inspired by the natural world, from spicy cinnamon and lavender to sage green and merlot red, this earthy spin on dopamine dressing taps into the psychological theory that wearing nature’s colour palette has the same soothing, shoulder-lowering effect as actually being among it. Stemming from the interiors world, where decking rooms in naturally tranquil hues of blue and calming greens is said to create a sense of sanctuary and safety, this fashion trend offers the same meditative mindset whilst on the move.
Ready to give ‘retail therapy’ a whole new, far more wholesome meaning? Hunker down into 2024 and embrace this spirit-raising style with these down-to-earth designer pieces:
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