Shopping bag

A button to close the app tray panel
A button to close the app tray panel

Filter Results

Wish List

A button to close the app tray panel
Stine Seger, co-founder and creative director of Bibbi

Notes From… Bibbi Parfum’s Stine Seger

The contemporary fragrance brand’s co-founder and creative director shares the story, and secrets behind the cult favourite The Other Room…
By: Harriet Brown

Read more

By: Harriet Brown
Notes From... Bibbi Parfum’s Stine Seger

Notes From... Bibbi Parfum’s Stine Seger

The contemporary fragrance brand’s co-founder and creative director shares the story, and secrets behind the cult favourite The Other Room…

By: Harriet Brown

If we do say so ourselves, this year’s Liberty Beauty Advent Calendar 2024 might just be our best edition yet. Ahead of the countdown, we caught up with the founders behind some of the best brands in the calendar to find out why this year’s selection of products is quite so special.

From internationally renowned fragrance houses to game-changing skincare stars and legendary makeup names: these founders really know their stuff and, exclusively for Liberty, they’re revealing the tips and tricks you need to know about the items waiting for you in each Liberty print drawer.

If you want to keep the mystery alive until December: consider this your spoiler warning, if you don’t mind a little teaser: get set for tips, tricks and insider stories from the very best in the beauty world.

This year's edition may now have sold out, but if you're looking for an alternative beauty treat for Christmas: we have just the thing. Discover our legendary Christmas Beauty Kits and Crackers: guaranteed to add a touch of glam to this year's festive proceedings.

This week’s note comes from Stine Seger, the co-founder an creative director of innovative French perfumery house: Bibbi Parfum. Created alongside her husband Jan Vilhelm Ahlgren (the name behind Vilhem Parfumerie), Bibbi crafts unique scents inspired by Stine’s mediative state of mind.

With their beloved fragrance The Other Room, waiting in this year’s calendar, Stine shared her notes on the scent with Liberty.

The Liberty Beauty Advent Calendar 2024
The Liberty Beauty Advent Calendar 2024

Notes From Stine Seger

How would you describe Bibbi in one sentence?
A mind-shifting, contemporary haute parfumerie collection inspired by unique narratives and stories which I experience during meditation - a subconscious journey in blue.

What’s one thing you’ve learned you launched Bibbi, that you wish you had known sooner?
Everyone told me that launching a brand would be hard work and they were so right. From the beginning, building Bibbi has been full of surprises and I learn something new every day.

I’m actually happy I didn’t know more before I started and truly believe that naivety has played a huge part in the brands success simply because I’ve remained determined to create something that feels truly unique, authentic and reflective of my creative journey.

Bibbi Parfum The Other Room Eau de Parfum 100ml, £225

Tell us the story behind The Other Room
During meditation, I found myself at an exclusive masked ball. All formalities were suspended for a few hours, and the rich, famous, and infamous, were dancing, flirting and experiencing assignations until dawn. Social ranking and gender rules were erased and forgotten. Everyone was disguised as whomever they wanted to be and some of us were invited to The Other Room….

What’s your favourite thing about the fragrance?
I love how it makes me feel, and the reaction I get from people around me whenever I’m wearing it. It’s an incredibly sophisticated blend of carnation, saffron, patchouli and vetiver which smells absolutely beautiful as it warms and settles onto skin.

Do you have any expert tips for people searching for their signature scent?
Always take your time exploring fragrances, and ask for samples to try on your skin allowing the scent time to settle and for you to notice how it changes throughout the day. Finding a new fragrance is such a personal journey so trust your instinct and consider how the scent makes you feel. Your signature scent should make you feel your absolute best.

When it comes to advent calendars: are you an “open all at once” or a “strictly one day at a time” person?
One at a day for sure! I love the anticipation of waiting to see what surprises are behind each door.

Discover More

A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

Read more

By: Harriet Brown
The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

Read more

A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

Read more

By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

Read more

Violette wears a dressing gown and flips through a skecthbook

Violette’s Life in Art

As VIOLETTE_FR arrives in the Beauty Studio, founder Violette talks Liberty through a life and brand shaped by art, creativity and a creative expression
By: Team Liberty

Read more

Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

Read more

Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

Read more

A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

Read more

By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

Read more

Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

Read more

Dr Maryam Zamani and Dr David Jack

The Beauty Briefing: Episode 2

Tweakments, regenerative skincare and more: Watch Dr David Jack and Dr Maryam Zamani on our new Beauty podcast
By: Georgia Graham

Read more

By: Georgia Graham
Violette Serrat, the founder of VIOLETTE_FR sits on an ornate chair in a pale pink room. She is wearing a smart jumper over a crisp white shirt with layered gold necklaces

In the Studio with VIOLETTE_FR

As the cult French brand makes its debut in Liberty’s Beauty Studio, founder Violette Serrat invited us to explore her artistic world
By: Team Liberty

Read more

Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

Read more

A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

Read more

Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

Read more

By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

Read more

By: Amy Falconer