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Stine Seger, co-founder and creative director of Bibbi

Notes From… Bibbi Parfum’s Stine Seger

The contemporary fragrance brand’s co-founder and creative director shares the story, and secrets behind the cult favourite The Other Room…
By: Harriet Brown

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By: Harriet Brown
Notes From... Bibbi Parfum’s Stine Seger

Notes From... Bibbi Parfum’s Stine Seger

The contemporary fragrance brand’s co-founder and creative director shares the story, and secrets behind the cult favourite The Other Room…

By: Harriet Brown

If we do say so ourselves, this year’s Liberty Beauty Advent Calendar 2024 might just be our best edition yet. Ahead of the countdown, we caught up with the founders behind some of the best brands in the calendar to find out why this year’s selection of products is quite so special.

From internationally renowned fragrance houses to game-changing skincare stars and legendary makeup names: these founders really know their stuff and, exclusively for Liberty, they’re revealing the tips and tricks you need to know about the items waiting for you in each Liberty print drawer.

If you want to keep the mystery alive until December: consider this your spoiler warning, if you don’t mind a little teaser: get set for tips, tricks and insider stories from the very best in the beauty world.

Not got your hands on the Liberty Beauty Advent Calendar 2024 yet? Worth £1,205 but yours for £260, it's packed with 28 products, including 18 full-sized, from the most covetable brands in skincare, make-up, hair and fragrance.

This week’s note comes from Stine Seger, the co-founder an creative director of innovative French perfumery house: Bibbi Parfum. Created alongside her husband Jan Vilhelm Ahlgren (the name behind Vilhem Parfumerie), Bibbi crafts unique scents inspired by Stine’s mediative state of mind.

With their beloved fragrance The Other Room, waiting in this year’s calendar, Stine shared her notes on the scent with Liberty.

The Liberty Beauty Advent Calendar 2024

Notes From Stine Seger

How would you describe Bibbi in one sentence?
A mind-shifting, contemporary haute parfumerie collection inspired by unique narratives and stories which I experience during meditation - a subconscious journey in blue.

What’s one thing you’ve learned you launched Bibbi, that you wish you had known sooner?
Everyone told me that launching a brand would be hard work and they were so right. From the beginning, building Bibbi has been full of surprises and I learn something new every day.

I’m actually happy I didn’t know more before I started and truly believe that naivety has played a huge part in the brands success simply because I’ve remained determined to create something that feels truly unique, authentic and reflective of my creative journey.

Bibbi Parfum The Other Room Eau de Parfum 100ml, £225

Tell us the story behind The Other Room
During meditation, I found myself at an exclusive masked ball. All formalities were suspended for a few hours, and the rich, famous, and infamous, were dancing, flirting and experiencing assignations until dawn. Social ranking and gender rules were erased and forgotten. Everyone was disguised as whomever they wanted to be and some of us were invited to The Other Room….

What’s your favourite thing about the fragrance?
I love how it makes me feel, and the reaction I get from people around me whenever I’m wearing it. It’s an incredibly sophisticated blend of carnation, saffron, patchouli and vetiver which smells absolutely beautiful as it warms and settles onto skin.

Do you have any expert tips for people searching for their signature scent?
Always take your time exploring fragrances, and ask for samples to try on your skin allowing the scent time to settle and for you to notice how it changes throughout the day. Finding a new fragrance is such a personal journey so trust your instinct and consider how the scent makes you feel. Your signature scent should make you feel your absolute best.

When it comes to advent calendars: are you an “open all at once” or a “strictly one day at a time” person?
One at a day for sure! I love the anticipation of waiting to see what surprises are behind each door.

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