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The Liberty Beauty Advent Calendar 2025

The Standout Formulas in this Year’s Beauty Advent Calendar

Hero products made by hero hands, Liberty shines a spotlight on greatest discoveries to be found within this year's festive countdown
By: Team Liberty

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The Standout Formulas in The Liberty Beauty Advent Calendar 2025

The Standout Formulas in The Liberty Beauty Advent Calendar 2025

Hero products made by hero hands, Liberty shines a spotlight on greatest discoveries to be found within this year's festive countdown

By: Team Liberty

Forget the heatwaves, the real excitement this summer is transporting us all to colder temperatures. That’s right, the Liberty Beauty Advent Calendar is back for another, unbeatable year of beauty treats.

The calendar is now, officially live! And trust us, you won’t want to miss this. Did we mention that the beauty advent calendar has sold out for 10 years in a row?

This year’s advent calendar has been curated in honour of our milestone anniversary, a celebration of 150 years of discovery – with some extra surprises in store. Inside, you’ll find hand-picked skincare, makeup and fragrance treasures from the best names in the beauty business including: Ex Nihilo, Lisa Eldridge, Augustinus Bader, Jones Road and Trinny London.

But there’s more! 15 Golden Tickets are hidden within the Liberty Beauty Advent Calendar’s drawers: those lucky enough to find one will secure £1,000 to spend at Liberty.

Plus, for the third year in a row, we’ve partnered with world-renowned artist, Clym Evernden, to bring the magic of our flagship store to life via an iconic illustrated box design. Not only that, but in honour of our 150th anniversary, this year’s beauty advent calendar comes housed in an eye-catching drawstring bag, adorned in our iconic Ianthe print.

As we celebrate the beauty advent calendar’s arrival at Liberty, come take a tour of some of the finest products in the mix – new names and longstanding beauty legends bringing the very best in beauty into each drawer.

A New Classic

Liberty LBTY. Fragrance Zephirine Eau de Parfum 8ml

Inspired by Eden's Awakening, a fantastical print dug out from our archive, this lush, woody fragrance muddles notes of stalky-fresh fig leaves, velvety rose petals, decadent incense, soft leather and rich vetiver.

Shop Liberty LBTY. Fragrance

From the Pro

Augustinus Bader The Rich Eye Cream 15ml

If you're a fan of the OG cult cream from this expert led brand, you're bound to love this. Built upon a base of the same proprietary skin-healing complex, it both hydrates and depuffs the vulnerable skin in this area for a just-slept-twelve-hours effect.

Shop Augustinus Bader

The Name to Know

Emma Lewisham Skin Reset Serum 30ml

This epic serum from New Zealand skincare guru Emma Lewisham comes formulated with all the hero ingredients you'd expect (vitamin C, niacinamide, hyaluronic acid) which together form a powerhouse treatment that helps to improve the appearance of hyperpigmentation and uneven skin tone.

Shop Emma Lewisham

The Icon from an Icon

Jones Road The Mascara in Pitch Black 2.7g

Designed by icon of the makeup world, Bobbi Brown, this mascara coats lashes to create length and volume, in that elusive, ultra-black shade. In small, yet perfectly formed size, it's great for stowing in your bag or packing for a weekend away. An icon in itself.

Shop Jones Road

The Much-Loved Muse

Trinny London Sheer Shimmer Lip2Cheek in Violine 4g

Soon to form the cornerstone of your makeup bag, this multitasking hero can be dabbed onto both cheeks and lips to lend a little dewy iridescence in a warm, suits-all shade. Created by the original style influencer, Trinny Woodall, consider this your perfect introduction to her high-performance, no-nonsense brand.

Shop Trinny London

The Expert Touch

Lisa Eldridge Seamless Glide Eye Pencil in Ground Coffee 1.2Gg

Crafted by make-up legend, Lisa Eldridge, it's the buttery, no-tug texture of this pencil that grants it its seamless status, working just as well to sculpt a feline flick as it does to create soft, diffused definition right at the base of the lashes.

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A Sensory Sensation

Mirror Water Smooth Body Oil 50ml

This decadent body oil lends skin a soft, satisfying sheen by way of grapeseed oil, marula oil and camellia oil – all without any residual greasiness. Founder Estée Lalonde describes Mirror Water’s mission as “cultivating rituals of relaxation”, making this oil the ideal addition to your wellbeing routine to soothe the senses and the soul.

Shop Mirror Water

The Skin Hero

Sisley Floral Toning Lotion 100ml

The perfect segue between cleansing and treating the skin, this softening essence preps skin for all the serums and moisturisers yet to come in your routine, treating the complexion to a soothing blend of rose, cornflower and witch hazel. Plus, the full-sized 100ml bottle will see you through many a skincare routines to come.

Shop Sisley

The Connoisseur’s Choice

Matiere Premiere Vanilla Powder Eau de Parfum 6ml

Incredibly cosy and comforting, this warm scent muddles creamy notes of Madagascan vanilla with coconut powder, musk and Palo Santo wood. Consider this a modern take on the classic gourmand fragrance family, with just enough moodiness to make it modern.

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For Ultimate Luxury

La Mer The Lip Balm 9g

With an almost velveteen texture and laced with La Mer's signature Miracle Broth™ complex, this restorative balm softens and protects for impossibly soft lips – lightly scented with peppermint.

Shop La Mer

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer