The Standout Formulas in this Year’s Beauty Advent Calendar
Hero products made by hero hands, Liberty shines a spotlight on greatest discoveries to be found within this year's festive countdown
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The Standout Formulas in The Liberty Beauty Advent Calendar 2025
Hero products made by hero hands, Liberty shines a spotlight on greatest discoveries to be found within this year's festive countdown
By: Team Liberty
Forget the heatwaves, the real excitement this summer is transporting us all to colder temperatures. That’s right, the Liberty Beauty Advent Calendar is back for another, unbeatable year of beauty treats.
The waitlist is now open and, trust us, with this year’s line-up now revealed, you won’t want to miss this. Did we mention that the beauty advent calendar has sold out for 10 years in a row?
This year’s advent calendar has been curated in honour of our milestone anniversary, a celebration of 150 years of discovery – with some extra surprises in store. Inside, you’ll find hand-picked skincare, makeup and fragrance treasures from the best names in the beauty business including: Ex Nihilo, Lisa Eldridge, Augustinus Bader, Jones Road and Trinny London.
But there’s more! 15 Golden Tickets are hidden within the Liberty Beauty Advent Calendar’s drawers: those lucky enough to find one will secure £1,000 to spend at Liberty.
Plus, for the third year in a row, we’ve partnered with world-renowned artist, Clym Evernden, to bring the magic of our flagship store to life via an iconic illustrated box design. Not only that, but in honour of our 150th anniversary, this year’s beauty advent calendar comes housed in an eye-catching drawstring bag, adorned in our iconic Ianthe print.
As we get ready for the beauty advent calendar’s arrival at Liberty, come take a tour of some of the finest products in the mix – new names and longstanding beauty legends bringing the very best in beauty into each drawer.
A New Classic
Liberty LBTY. Fragrance Zephirine Eau de Parfum 8ml
Inspired by Eden's Awakening, a fantastical print dug out from our archive, this lush, woody fragrance muddles notes of stalky-fresh fig leaves, velvety rose petals, decadent incense, soft leather and rich vetiver.
Shop Liberty LBTY. Fragrance
From the Pro
Augustinus Bader The Rich Eye Cream 15ml
If you're a fan of the OG cult cream from this expert led brand, you're bound to love this. Built upon a base of the same proprietary skin-healing complex, it both hydrates and depuffs the vulnerable skin in this area for a just-slept-twelve-hours effect.
Shop Augustinus BaderThe Name to Know
Emma Lewisham Skin Reset Serum 30ml
This epic serum from New Zealand skincare guru Emma Lewisham comes formulated with all the hero ingredients you'd expect (vitamin C, niacinamide, hyaluronic acid) which together form a powerhouse treatment that helps to improve the appearance of hyperpigmentation and uneven skin tone.
Shop Emma Lewisham
The Icon from an Icon
Jones Road The Mascara in Pitch Black 2.7g
Designed by icon of the makeup world, Bobbi Brown, this mascara coats lashes to create length and volume, in that elusive, ultra-black shade. In small, yet perfectly formed size, it's great for stowing in your bag or packing for a weekend away. An icon in itself.
Shop Jones RoadThe Much-Loved Muse
Trinny London Sheer Shimmer Lip2Cheek in Violine 4g
Soon to form the cornerstone of your makeup bag, this multitasking hero can be dabbed onto both cheeks and lips to lend a little dewy iridescence in a warm, suits-all shade. Created by the original style influencer, Trinny Woodall, consider this your perfect introduction to her high-performance, no-nonsense brand.
Shop Trinny London
The Expert Touch
Lisa Eldridge Seamless Glide Eye Pencil in Ground Coffee 1.2Gg
Crafted by make-up legend, Lisa Eldridge, it's the buttery, no-tug texture of this pencil that grants it its seamless status, working just as well to sculpt a feline flick as it does to create soft, diffused definition right at the base of the lashes.
Shop MakeupA Sensory Sensation
Mirror Water Smooth Body Oil 50ml
This decadent body oil lends skin a soft, satisfying sheen by way of grapeseed oil, marula oil and camellia oil – all without any residual greasiness. Founder Estée Lalonde describes Mirror Water’s mission as “cultivating rituals of relaxation”, making this oil the ideal addition to your wellbeing routine to soothe the senses and the soul.
Shop Mirror Water
The Skin Hero
Sisley Floral Toning Lotion 100ml
The perfect segue between cleansing and treating the skin, this softening essence preps skin for all the serums and moisturisers yet to come in your routine, treating the complexion to a soothing blend of rose, cornflower and witch hazel. Plus, the full-sized 100ml bottle will see you through many a skincare routines to come.
Shop SisleyThe Connoisseur’s Choice
Matiere Premiere Vanilla Powder Eau de Parfum 6ml
Incredibly cosy and comforting, this warm scent muddles creamy notes of Madagascan vanilla with coconut powder, musk and Palo Santo wood. Consider this a modern take on the classic gourmand fragrance family, with just enough moodiness to make it modern.
Shop Matiere Premiere
For Ultimate Luxury
La Mer The Lip Balm 9g
With an almost velveteen texture and laced with La Mer's signature Miracle Broth™ complex, this restorative balm softens and protects for impossibly soft lips – lightly scented with peppermint.
Shop La Mer
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