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the hooligans collection

Double Bubble: the Hooligan's Shampoo

Imagination takes flight on velvet, cotton and organza - in Shona Heath’s magical collaboration with Liberty Fabrics
By: Jess Johnson

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By: Jess Johnson
The Hooligan’s Shampoo
Double Bubble

The Hooligan’s Shampoo

Imagination takes flight on velvet, cotton and organza - in Shona Heath’s magical collaboration with Liberty Fabrics

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IMAGE CREDIT: TIM GUTT

Created for the Liberty Fabrics Design Series, The Hooligan’s Shampoo collection sprung from the ever-bubbling imagination of cult fashion set designer Shona Heath. Inspired by the treasures of the local corner shop within Phillip Ridley’s ‘90s children’s book ‘The Hooligan’s Shampoo’, the collection features 15 designs – created as miniature studio sets by Heath, then transfigured into hand-painted prints by our Liberty Fabrics artists.

Designs appear on 13 wide-ranging Liberty Fabrics bases – spanning from the thickest velvet and denim to the most exquisitely lightweight organza, satin and silk duchesse, including two lustrously fruity woven jacquards. Photographed by Tim Gutt and styled by Heath herself, this shoot captures the sense of magic and whimsy that is intrinsic to the collection – showcasing the diverse qualities of our most vibrant Liberty textures.

Flowers made from dish sponges, cotton wool balls like candy floss, canary-yellow banana skins waiting to trip you up on the pavement – they become the stars of these unusual, playful and joyful designs.

The colours smell of children parties, spilt sherbet, marshmallows and plastic raincoats...

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Liberty Floral Dresses are the Best Floral Dresses

The Longstanding Reign of Floral Dresses

Most trends come and go but florals will forever be in fashion’s favour. Here, Liberty examines the everlasting allure of the best floral dresses
By: George Elliot

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Model wearing a silk Liberty Maxi Dress in Peacock Manor print

7 Ways to Put an Evening Spin on a Daytime Dress

From sun-up to sundown, the power of a great dress is unmatched. Here’s Liberty’s guide to taking this season’s best silhouettes from day to night
By: Amy Falconer

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By: Amy Falconer
Head artisan Manon works on cutting leather from a larger piece. On the wall behind her are various hammers and tools of the leather working trade.

In the Studio with Strathberry

Step inside the Scottish leather accessories expert’s Edinburgh Atelier with head artisan, Manon
By: Harriet Brown

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By: Harriet Brown
The Liberty guide to the best designer handbags to invest in

The Best Designer Handbags to Invest In Now

We’ve sifted through the latest offering of luxury clutches, cross-bodies and shoulder bags to bring you Liberty’s top ten new season finds
By: Team Liberty

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A woman wears a Liberty scarf

Archival Inspiration: The Story of Liberty Scarves

As we celebrate 150 years, allow us to take you on the journey of one of our most iconic products.
By: Harriet Brown

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By: Harriet Brown