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A peek into where the print magic happens – high in the rafters, above our iconic London Tudor store
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In the Heart of Soho: The Liberty Design Studio In the Heart of Soho: The Liberty Design Studio

In the Heart of Soho: The Liberty Design Studio

A peek into where the print magic happens – high in the rafters, above our iconic London Tudor store
Read more
The Liberty Design Studio
Hand-drawn in the Heart of Soho

The Liberty Design Studio

A peek into where the print magic happens – high in the rafters, above our iconic London Tudor store

Shop Liberty Fabrics

Liberty Fabrics has always been at the cutting-edge of design and decorative arts, and our founding-era ethos of discovery and adventure remains embedded in the design house’s legacy today. Liberty’s London store acts as the iconic brand home – and at the heart of it is the Liberty Design Studio. Connected to Liberty’s flagship building by a wooden bridge, the unique in-house studio is occupied by over a dozen highly skilled artists who conceptualise, rework and hand-draw artworks to create hundreds of new fabric designs every year.

Our Liberty Fabrics designers work closely with the team’s two archivists, who are constantly collating and storing the newest artworks as well as cataloguing Liberty’s vast breadth of 19th and 20th century designs for the best creative accessibility. “They are constantly updating the archive with our new artwork whilst working on a library system so we can access everything for new collections,” explains Design Director Mary-Ann Dunkley. “We can find things that were done in the 1800s and then take elements of them, redraw, rescale and give them a new energy. In terms of drawing style, everyone in the studio has different handwriting, we have some incredibly talented artists in the team. Actively recruiting people who can bring something different to the archive – that has always been the case. That’s why we have so many different styles of work to revisit and take inspiration from.”

Usually the design team go on research trips around the country to gather inspiration for new seasonal collections, with past influences including Eltham Palace, Brighton Pavilion and Kew Gardens. They draw out each individual artwork by hand in the studio, working with a wide variety of materials ranging from pencils and water colours to gouache, crayons and collaged paper to create a diverse yet cohesive collection of prints that tells a powerful story. The hand-drawn artworks are translated into digital repeats using advanced software, allowing the studio to create multiple colourways and differently-sized scale interpretations of their prints.

The artists liaise with the Liberty Printing Mill to ensure that they are making the very best of the latest and most innovative printing technologies. “Digital printing facilities are getting better and better every season,” says Dunkley. “Because we have our own factory in Italy, we work closely with them to make sure that when we are printing digitally, we’re doing it better than anyone else. We’re working hard to achieve similar qualities that you get with screen printing, one of them being the penetration of the ink on the fabric.”

What always remains the same is an unparalleled sense of investment in every Liberty print design. Meetings are held at every stage of the process, examining the artwork to ensure it has the best sense of balance, flow and rhythm – so that whether unfurled on the factory roll or fitted to the body in a garment, Liberty prints are always engineered to create a powerful impact.

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