The Next Big Thing in Fragrance
From the Byredo scent that sums up exactly how we're all feeling to the D.S. & Durga fragrance topper soon to reach icon status, Liberty predicts the sell-out scents of the future
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The Next Big Thing in Fragrance
From the Byredo scent that sums up exactly how we're all feeling to the D.S. & Durga fragrance topper soon to reach icon status, Liberty predicts the sell-out scents of the future
By: Shannon PeterIt’s fairly easy to identify what makes the world’s most popular perfumes skyrocket to scent stardom, those cult scents smelt on wrists worldwide; each one manages to bottle up the mood of the moment and render it to fragrance form. It’s why big, bold scents reign supreme in periods of mass celebration, while in more uncertain times, we reach for the comforting embrace of softer, skin-like musks and grounding woods. But what’s next? Which perfumes are set to define the coming season? We asked our in-house experts for their top predictions…
Diptyque Fleur de Peau, £140
Loved by Emily Sissons, Beauty Buyer
"I love the subtlety of Diptyque’s Fleur de Peau. It has already won awards and shot into our top fragrances at Liberty. It is a beautiful, cottony scent, comprised of mainly musks, and symbolises the mythical love story between Psyche and Eros."
Shop NowGabar No.II Ground Eau de Parfum, £120
Loved by Rhea Cartwright, Head of Beauty Buying
“For me, the ingredients of an iconic fragrance are a visionary founder, eclectic storytelling and unexpected notes - Gabar has all three in abundance. Inspired by the brand's South East Asian heritage, Ground is a blend of creamy sandalwood and oud, balanced with pink pepper and zingy ginger for an unexpectedly light yet warming scent that is unmistakably sexy.”
Shop NowD.S. & Durga I Don’t Know What, £148
Loved by Sophie Beresiner, Global Head of Content
"I love an obscure scent that smells like your skin but better, or maybe like paper. Or something else delicate and unassuming. The art is in the subtlety. You’re not overpowering anyone but you’re leaving a lingering reminder that you were here. And you smelt great."
Shop NowFrederic Malle Synthetic Jungle, £210
Loved by Bella Newton, Beauty Buying Assistant
“An ode to cult perfumes of the 1970s’, this is such a cool, fun, contemporary fragrance that offers a modern twist of nature reimagined, something that’s poignant and relevant in the world we live in today. With an unusual blend of basil, hyacinth, blackcurrant and patchouli, as a younger customer, I find this a great introduction to a really grown-up brand, think very green, very fresh!”
Shop NowComme des Garcons Monocle Scent One: Hinoki, £80
Loved by: Hannah Richardson, Beauty Buyer
“A collaboration between the lifestyle magazine Monocle and Comme des Garcons, this is a beautiful fragrance inspired by chilly spring mornings in a hinoki soaking tub surrounded by the Japanese wilderness. Combining woody notes such as cypress, cedar and pine with warming notes of frankincense and vetiver, this is a wonderfully invigorating scent for the colder months ahead.”
Shop NowDiptyque Tam Dao, £140
Loved by Francesca Sciaraffa-Stubbs, Assistant Beauty Buyer
"This is my go-to daily fragrance. To me, it smells like relaxation, it's just so comforting and meditative. Subtle in all directions, it's slightly milky, slightly dry and woody all at once, and is accentuated by a hint of lime and ginger sparkle on top - nothing about it is is overly pronounced. It's extremely wearable."
Shop NowByredo Mixed Emotions, £130
Loved by Shannon Peter, Beauty and Editorial Lead
“A relatively new recruit to the Byredo line-up, I’m not sure any scent quite encapsulates these Unprecedented Times quite like Mixed Emotions. An olfactory reflection of life’s ebbs and flows, cassis and maté provide a welcome upper, while notes of woods and synthetic violet leaf bring you back down to earth, but in a grounding, comforting way. I know I’ve been leaning on it recently, and I really implore you to, too.”
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