Stockholm-based duo Sacha Mitic and Juan Rosenlind opened their first SACHAJUAN salon in 1997 with the intention to strip hair care of its complexity. This philosophy filtered down to its gender-free product range, which is led by Ocean Silk Technology – a custom-developed blend of algae extracts that has become the brand’s signature. Formulas are specialised according to hair type and concern, but the core result is the same – replenished and fortified strands for unbeatable shine and all-round hair health.