New Season Liberty Fabrics: The Atelier Shoot
Welcome to The Wonderful Fantastical – couture storytelling with Liberty Fabrics, in the magical new-season atelier shoot.
To showcase Spring/Summer 2022’s The Wonderful Fantastical collection, Liberty Fabrics staged an atelier shoot in a beautiful historic building to capture the otherworldly magic of the new collection – a realm of pure imagination, where nothing is ever quite as it seems.
We used super-scaled props like a huge paper flower, a giant fairytale toadstool and butterfly wings made from gossamer fabric stretched over a wire frame – we wanted it to feel like falling into a fairytale world.
We loved the juxtaposition of odd scales next to each other – the small details in the architrave, the huge sparkling chandelier and grand staircase – it felt like a theatrical atmosphere, with an Alice in Wonderland feel. The stage was set for us to create our magic in there.
The atelier is the place where fabrics are transformed and take on their new life. The work of the textile design team is done, but the creative journey continues in the hands of designers, sewers, tailors and photographers, to capture the magic.
Couture fitting is all about working with the moment, with a certain feeling, creating a dialogue with the fabric. It always tells you how it wants to drape. You are creating purely for the joy of creating – this feeling of spontaneity informs our attitude for the shoot.