Séfr

Séfr is a contemporary Swedish fashion brand known for its minimalist yet refined aesthetic, blending classic menswear elements with modern design sensibilities. Founded in 2016 by longtime friends Per Fredrickson and Sinan Abi, Séfr started as a second-hand shop in Malmö before evolving into the full-fledged label it is today. The brand’s name, derived from the Arabic word for zero, signifies a fresh start and a blank slate, reflecting the founders’ intent to create timeless and versatile pieces for the everyday wardrobe, where clean-cut tailoring meets high-quality materials.