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Pioneering London-born brand Joseph was instrumental in introducing designers to the UK fashion market in the 1970s, before launching its namesake label in 1985. From its founding to the current day, Joseph has placed luxury essentials at the heart of the brand. Instrumental in defining the modern woman's wardrobe and introducing her to hero pieces that remain key today, the brand’s signatures - a pair of trousers, a knit, a shirt - are constantly reinvented, producing contemporary classics which conceal decades of knowledge.