Liberty London

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YMC Menswear

YMC, ‘You Must Create’ is unisex label established in London in 1985 by Fraser Moss and Jimmy Collins. Its forward-thinking approach to design has firmly placed it at the heart of the British fashion industry. YMC avoids fads by filtering its innovations through traditional pattern cutting. Expect elegant staples across every collection alongside bold silhouettes and sharply cut separates that can easily be mixed and matched among existing pieces.

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    Pinkley Stripe Cotton-Blend Twill Jacket Pinkley Stripe Cotton-Blend Twill Jacket
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    YMC

    £220.00

    A fail-safe cover-up for casual dressing, YMC’s Pinkley jacket embodies the label’s creative aesthetic in thin navy and ecru stripes.

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    Pinkley Cotton-Blend Twill Jacket Pinkley Cotton-Blend Twill Jacket
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    YMC

    £195.00

    A fail-safe cover-up for casual dressing, this military-inspired jacket from YMC is crafted from a durable cotton and linen-blend.

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    Kit Pleated Denim Overshirt Kit Pleated Denim Overshirt
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    YMC

    £185.00

    A fail-safe cover-up for casual dressing, YMC’s Kit overshirt embodies the label’s creative aesthetic with front pleating.

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    YMC

    £140.00

    A piece to last a lifetime from a coveted UK label, YMC’s Tearaway jeans demonstrate the brand's urban take on off-duty styles with quality European craftsmanship.

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    YMC

    £185.00

    A piece to last season after season from a coveted UK label, YMC’s wool Sailor Boy jumper flaunts the brand’s trademark simple design with quality European craftsmanship.

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    YMC

    £145.00

    A piece to last season after season from a coveted UK label, YMC’s Alva trousers flaunt the brand’s trademark skate-referencing design with high-end European craftsmanship.

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    YMC

    £40.00

    A piece to last a lifetime from a coveted UK label, YMC’s slub cotton t-shirt features a patch pocket at the chest.

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    YMC

    £90.00

    A piece to last summer after summer from a coveted UK label, YMC’s Poppy t-shirt flaunts flamboyant design with quality European craftsmanship.

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    YMC

    £95.00

    A piece to last a lifetime from a coveted UK label, YMC’s slouchy cotton sweater flaunts simple design with quality European craftsmanship.

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    YMC

    £65.00

    A piece to last a lifetime from a coveted UK label, YMC brings an air of retro style to this multi-coloured Wild Ones t-shirt.

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    YMC

    £135.00

    London-based label YMC delivers a contemporary take on the classic vacation shirt.

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    YMC

    £195.00

    London-based label YMC updates a classic vintage-style shirt with multi-coloured embroidery.

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    YMC

    £195.00

    YMC’s Groundhog jacket typifies the London-based label’s understated take on ready-to-wear.

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    YMC

    £295.00

    A piece to last a lifetime from a coveted UK label, YMC’s cotton bomber jacket flaunts simple design with quality European craftsmanship.

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    YMC

    £130.00

    A piece to last a lifetime from a coveted UK label, YMC’s cotton workwear trousers flaunt simple design with quality European craftsmanship.

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    YMC

    £110.00

    A piece to last a lifetime from a coveted UK label, YMC’s textured Dean shirt flaunts simple design with quality European craftsmanship.

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    YMC

    £125.00

    A piece to last a lifetime from a coveted UK label, YMC’s Curtis shirt flaunts the understated style the label is known for.

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    YMC

    £125.00

    A piece to last summer after summer from a coveted UK label, YMC’s linen Malick shirt flaunts quality European craftsmanship.

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    YMC

    £125.00

    A piece to last summer after summer from a coveted UK label, YMC’s linen Malick shirt flaunts quality European craftsmanship.

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    YMC

    £195.00

    London-based label YMC delivers a contemporary take on the classic ‘50s bowling shirt.

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    YMC

    £65.00

    A piece to last a lifetime from a coveted UK label, YMC brings an air of retro style to this green Wild Ones t-shirt.

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    YMC

    £75.00

    A piece to last a lifetime from a coveted UK label, YMC’s textured long-sleeve top flaunts simple design with quality European craftsmanship.

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    YMC

    £85.00

    A piece to last a lifetime from a coveted UK label, YMC’s textured long-sleeve top flaunts simple design with quality European craftsmanship.

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    YMC

    £185.00

    A piece to last season after season from a coveted UK label, YMC’s Bowie zip-up jacket is tailored in a boxy cut and flaunts the brand’s trademark simple design with quality European craftsmanship.

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    YMC

    £195.00

    YMC’s Groundhog jacket typifies the London-based label’s understated take on ready-to-wear.

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    YMC

    £75.00

    A piece to last a lifetime from a coveted UK label, YMC’s textured long-sleeve top flaunts simple design with quality European craftsmanship.

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    YMC

    £125.00

    A piece to last summer after summer from a coveted UK label, YMC’s linen-cotton shorts flaunt everyday design with quality European craftsmanship.

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    YMC

    £125.00

    A piece to last a lifetime from a coveted UK label, YMC’s Curtis shirt flaunts the understated style the label is known for.

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    YMC

    £175.00

    A piece to last season after season from a coveted UK label, YMC’s Bowie zip-up jacket is tailored in a boxy cut and flaunts the brand’s trademark simple design with quality European craftsmanship.

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    YMC

    £145.00

    YMC’s multi-pocketed, garment-dyed shirt embodies the brand's philosophy of simple design with quality European craftsmanship.

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    YMC

    £185.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like these wide-leg striped trousers.

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    YMC

    £140.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like these corduroy trousers.

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    YMC

    £65.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like this relaxed jersey t-shirt.

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    YMC

    £90.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like this contrast sleeve top.

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    YMC

    £285.00

    London-based label YMC delivers a contemporary take on the classic corduroy jacket.

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