Liberty London

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YMC Menswear

YMC, ‘You Must Create’ is unisex label established in London in 1985 by Fraser Moss and Jimmy Collins. Its forward-thinking approach to design has firmly placed it at the heart of the British fashion industry. YMC avoids fads by filtering its innovations through traditional pattern cutting. Expect elegant staples across every collection alongside bold silhouettes and sharply cut separates that can easily be mixed and matched among existing pieces.

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    YMC

    £85.00

    Flaunting a loopback cotton construction, the YMC Schrank Raglan sweatshirt brings the understated style that the London label is known for to life.

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    YMC

    £275.00

    A staple piece that will always be in rotation, this corduroy jacket from coveted UK label, YMC flaunts the brand’s trademark simple design with quality craftsmanship.

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    YMC

    £160.00

    A staple knit that will always be in rotation, this lambswool jumper from coveted UK label, YMC is characterised by a striking block design.

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    YMC

    £75.00

    A graphic take on a classic style, YMC’s Slub psychedelic women shirt flaunts flamboyant design with quality European craftsmanship.

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    YMC

    £195.00

    London-based label YMC delivers a contemporary take on the classic corduroy jacket.

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    YMC

    £180.00

    London-based label YMC delivers a contemporary take on the classic fleece jacket.

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    YMC

    £1,095.00

    London-based label YMC delivers a contemporary take on the classic sheepskin jacket.

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    Pinkley Cotton Corduroy Jacket Pinkley Cotton Corduroy Jacket
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    YMC

    £285.00

    London-based label YMC delivers a contemporary take on the classic corduroy jacket.

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    YMC

    £195.00

    YMC's Groundhog jacket is tailored in a straight cut and crafted from an Italian cotton twill.

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    YMC

    £50.00

    A piece to last a lifetime from a coveted UK label, YMC’s slub jersey t-shirt flaunts simple design with quality European craftsmanship.

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    Hand Me Down Trousers Hand Me Down Trousers
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    YMC

    £185.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like these wide-leg striped trousers.

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    De Ja Vu Cord Trousers De Ja Vu Cord Trousers
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    YMC

    £140.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like these corduroy trousers.

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    Szabo 3.4 Top Szabo 3.4 Top
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    YMC

    £90.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like this contrast sleeve top.

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    YMC

    £125.00

    A staple piece that will always be in rotation, this cotton and wool shirt from coveted UK label, YMC flaunts a muted colourway with quality European craftsmanship.

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    YMC

    £185.00

    YMC's Bowling jacket is tailored in a straight cut from a mid-weight linen and cotton-blend.

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    YMC

    £175.00

    A piece to last a lifetime from a coveted UK label, YMC’s Déjà Vu cord trousers flaunt simple design with quality European craftsmanship.

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    YMC

    £110.00

    A staple piece that will always be in rotation, this cotton shirt from coveted UK label, YMC flaunts a muted colourway with quality European craftsmanship.

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    YMC

    £165.00

    A piece to last season after season from a coveted UK label, YMC’s Alva trousers flaunt the brand’s trademark simple design with quality European craftsmanship.

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    Post Card T-Shirt Post Card T-Shirt
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    YMC

    £65.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like this relaxed jersey t-shirt.

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    YMC

    £175.00

    A staple block-stipe knit that will always be in rotation from London-based label YMC.

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    YMC

    £295.00

    YMC’s woollen bomber jacket embodies the brand's philosophy of simple design with quality European craftsmanship.

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    Factory Padded Coat Factory Padded Coat
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    YMC

    £475.00

    London based brand YouMustCreate specialise in creating easy-to-wear pieces that form the foundations of the modern wardrobe – like this padded jersey overcoat.

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    YMC

    £110.00

    A staple piece that will always be in rotation, this striped shirt from coveted UK label, YMC flaunts a vintage striped design with quality European craftsmanship.

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    YMC

    £250.00

    A piece to last season after season from a coveted UK label, YMC’s Luddites jumper flaunts the brand’s trademark simple design with quality European craftsmanship.

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    YMC

    £225.00

    Raise your winter wardrobe game with this cosy baseball cardigan from British label YMC, crafted from brushed lambswool for optimum warmth.

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