Liberty London

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YMC Menswear

YMC, ‘You Must Create’ is unisex label established in London in 1985 by Fraser Moss and Jimmy Collins. Its forward-thinking approach to design has firmly placed it at the heart of the British fashion industry. YMC avoids fads by filtering its innovations through traditional pattern cutting. Expect elegant staples across every collection alongside bold silhouettes and sharply cut separates that can easily be mixed and matched among existing pieces.

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    Rib Collar Shirt Rib Collar Shirt
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    YMC

    £145.00

    A piece to last season after season from a coveted UK label, YMC’s Rib Collar shirt flaunts the brand’s trademark simple design with quality European craftsmanship.

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    YMC

    £135.00

    A piece to last summer after summer from a coveted UK label, YMC’s Malick shirt flaunts flamboyant design with quality European craftsmanship.

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    YMC

    £135.00

    A piece to last summer after summer from a coveted UK label, YMC’s Malick shirt flaunts flamboyant design with quality European craftsmanship.

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    YMC

    £175.00

    A piece to last season after season from a coveted UK label, YMC’s Bowie zip-up jacket is tailored in a boxy cut and flaunts the brand’s trademark simple design with quality European craftsmanship.

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    YMC

    £145.00

    Stock up on summer essentials with these lightweight linen and cotton-blend shorts from YMC.

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    YMC

    £185.00

    YMC's Bowling jacket is tailored in a straight cut from a mid-weight linen and cotton-blend.

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    Déjà Vu Jumbo Cord Trousers Déjà Vu Jumbo Cord Trousers
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    YMC

    £175.00

    A piece to last a lifetime from a coveted UK label, YMC’s Déjà Vu cord trousers flaunt simple design with quality European craftsmanship.

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    Baby Cord Dean Pocket Shirt Baby Cord Dean Pocket Shirt
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    YMC

    £110.00

    A staple piece that will always be in rotation, this corduroy shirt from coveted UK label, YMC flaunts a flamboyant colourway with quality European craftsmanship.

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    YMC

    £120.00

    A piece to last a lifetime from a coveted UK label, YMC’s striped cotton X sweater.

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    Twill Groundhog Jacket Twill Groundhog Jacket
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    YMC

    £195.00

    YMC's Groundhog jacket is tailored in a straight cut and crafted from an Italian cotton twill.

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    YMC

    £85.00

    Flaunting a loopback cotton construction, the YMC Schrank Raglan sweatshirt brings the understated style that the London label is known for to life.

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    YMC

    £145.00

    A piece to last a lifetime from a coveted UK label, YMC’s wool-flannel Hand Me Down trousers flaunt simple design with quality European craftsmanship.

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    Co Curtis Shirt Co Curtis Shirt
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    YMC

    £110.00

    A staple piece that will always be in rotation, this cotton shirt from coveted UK label, YMC flaunts a muted colourway with quality European craftsmanship.

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    Alva Trousers Alva Trousers
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    YMC

    £165.00

    A piece to last season after season from a coveted UK label, YMC’s Alva trousers flaunt the brand’s trademark simple design with quality European craftsmanship.

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    YMC

    £110.00

    A piece to last a lifetime from a coveted UK label, YMC’s striped cotton X sweater.

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  • New in
    Jumbo Cord Jacket Jumbo Cord Jacket
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    YMC

    £275.00

    A staple piece that will always be in rotation, this corduroy jacket from coveted UK label, YMC flaunts the brand’s trademark simple design with quality craftsmanship.

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    Brushed Lambswool Renegade Sweater Brushed Lambswool Renegade Sweater
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    YMC

    £160.00

    A staple knit that will always be in rotation, this lambswool jumper from coveted UK label, YMC is characterised by a striking block design.

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    YMC

    £75.00

    A graphic take on a classic style, YMC’s Slub psychedelic women shirt flaunts flamboyant design with quality European craftsmanship.

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  • New in
    Co Curtis Striped Shirt Co Curtis Striped Shirt
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    YMC

    £110.00

    A staple piece that will always be in rotation, this striped shirt from coveted UK label, YMC flaunts a vintage striped design with quality European craftsmanship.

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    YMC

    £250.00

    A piece to last season after season from a coveted UK label, YMC’s Luddites jumper flaunts the brand’s trademark simple design with quality European craftsmanship.

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    Stripe Cotton Sweater Stripe Cotton Sweater
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    YMC

    £85.00

    A staple top that will always be in rotation, this cotton sweater from coveted UK label, YMC flaunts a classic stripe design.

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  • New in
    Brushed Lambswool Baseball Cardigan Brushed Lambswool Baseball Cardigan
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    YMC

    £225.00

    Raise your winter wardrobe game with this cosy baseball cardigan from British label YMC, crafted from brushed lambswool for optimum warmth.

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