Liberty London

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Ymc

YMC - ‘You Must Create’ - was established in London in 1985 by Fraser Moss and Jimmy Collins as a unisex ready-to-wear clothing, footwear and accessories label. Directional pieces follow the mantra within YMC’s name and the brand has come to hold a significant place in the British fashion industry. Shunning trends, the brand focuses on imbuing traditional silhouettes with its modernist approach, resulting in enduring clothing for the astute wardrobe.

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    Miller Corduroy Shirt Miller Corduroy Shirt
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    YMC

    £195.00

    A button-down shirt cut from ‘70s-referencing corduroy by coveted UK label YMC.

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     Julia Brushed Flannel Dress  Julia Brushed Flannel Dress
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    YMC

    £175.00

    A dungaree-style dress cut from a super-soft brushed cotton flannel by coveted UK label YMC.

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    Corduroy Market Trousers Corduroy Market Trousers
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    YMC

    £175.00

    Cropped, wide-leg trousers cut from ‘70s-referencing corduroy by coveted UK label YMC.

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    Ice Cotton T-Shirt Ice Cotton T-Shirt
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    YMC

    £65.00

    A piece to last a lifetime from a coveted UK label, YMC’s cotton Ice t-shirt flaunts simple design with quality European craftsmanship.

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    Doc Savage Poplin Shirt Doc Savage Poplin Shirt
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    YMC

    £125.00

    A loose shirt with chunky patch pockets cut from hand-dyed ripstop cotton by YMC.

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    Erkin Italian Wool Jacket Erkin Italian Wool Jacket
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    YMC

    £350.00

    A decadent and snuggly down-filled jacket cut from pure Italian wool by coveted UK label YMC.

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  • New in
    Miller Brushed Flannel Shirt Miller Brushed Flannel Shirt
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    YMC

    £125.00

    A button-down shirt cut from a super-soft brushed cotton flannel by coveted UK label YMC.

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    Fleece Beach Jacket Fleece Beach Jacket
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    YMC

    £175.00

    A tailored, boxy jacket cut from cosy fleece cloth by YMC.

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    YMC

    £375.00

    A checked cotton-blend overcoat cut to envelop the body from coveted UK label YMC.

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    YMC

    £135.00

    Focusing on uplifting traditional silhouettes with a modernist approach, YMC showcases enduring craftsmanship with this sweatshirt in pure cotton.

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    YMC

    £175.00

    A classic piece from a coveted UK label, YMC’s Toto Poplin dress serves up a simple design with a modernist approach.

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    YMC

    £325.00

    A piece to last a lifetime from a coveted UK label, YMC’s Italian wool Heroes coat flaunts simple design with quality European craftsmanship.

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    YMC

    £235.00

    Flaunting a premium merino wool and cashmere construction, the YMC Luddies jumper brings the understated style that the London label is known for to life in four contemporary colourways.

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    YMC

    £245.00

    Flaunting a lambswool construction, the YMC Montand jumper brings the understated style that the London label is known for to life in a winning premium style.

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    YMC

    £120.00

    These Woody sunglasses from YMC are clean-cut and contemporary, with a subtle hint of vintage flair.

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    YMC

    £120.00

    The Bubs sunglasses from YMC offer a flattering fit with a bridge wide enough to suit all face shapes.

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    YMC

    £120.00

    London label YMC prove they can indeed do it all - demonstrated here with the Greg sunglasses carefully crafted from Italian acetate.

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    YMC

    £125.00

    The Yuley sunglasses from YMC are designed for a flattering fit with a double bridge wide enough to suit all face shapes.

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