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Ymc

YMC - ‘You Must Create’ - was established in London in 1985 by Fraser Moss and Jimmy Collins as a unisex ready-to-wear clothing, footwear and accessories label. Directional pieces follow the mantra within YMC’s name and the brand has come to hold a significant place in the British fashion industry. Shunning trends, the brand focuses on imbuing traditional silhouettes with its modernist approach, resulting in enduring clothing for the astute wardrobe.

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  • New in
    Tiger Cotton Shirt Tiger Cotton Shirt
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    YMC

    £135.00

    A piece to last summer after summer from a coveted UK label, YMC’s Tiger shirt flaunts flamboyant design with quality European craftsmanship.

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  • New in
    Dean Cotton Shirt Dean Cotton Shirt
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    YMC

    £110.00

    A piece to last a lifetime from a coveted UK label, YMC’s pure cotton Dean shirt flaunts simple design with quality European craftsmanship.

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  • New in
    Birdman Sweatshirt Birdman Sweatshirt
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    YMC

    £135.00

    An embroidered cotton sweatshirt from coveted UK label YMC.

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  • New in
    Curtis Chambray Shirt Curtis Chambray Shirt
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    YMC

    £125.00

    A piece to last a lifetime from a coveted UK label, YMC’s linen-blend Curtis shirt flaunts simple design with quality European craftsmanship.

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  • New in
    Pugsley Stripe Cotton T-Shirt Pugsley Stripe Cotton T-Shirt
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    YMC

    £65.00

    A piece to last a lifetime from a coveted UK label, YMC’s striped, cotton t-shirt flaunts simple design with quality European craftsmanship.

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  • New in
    Alva Skate Trousers Alva Skate Trousers
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    YMC

    £145.00

    A piece to last a lifetime, YMC’s Alva skate trousers flaunt simple design with quality European craftsmanship.

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  • New in
    Déjá Vu Cotton Trousers Déjá Vu Cotton Trousers
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    YMC

    £110.00

    A piece to last a lifetime from a coveted UK label, YMC’s cotton twill trousers flaunt simple design with quality European craftsmanship.

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  • New in
    Waterfront Cotton T-Shirt Waterfront Cotton T-Shirt
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    YMC

    £95.00

    A piece to last a lifetime from a coveted UK label, YMC’s cotton long-sleeve top flaunts simple design with quality European craftsmanship.

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  • New in
    Groundhog Cotton-Blend Jacket Groundhog Cotton-Blend Jacket
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    YMC

    £195.00

    A piece to last season after season from a coveted UK label, YMC’s Groundhog jacket is tailored in a boxy cut and flaunts flamboyant design with quality European craftsmanship.

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  • New in
    Doc Savage Poplin Shirt Doc Savage Poplin Shirt
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    YMC

    £165.00

    A loose shirt with chunky patch pockets cut from a cotton and linen-blend by YMC.

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  • New in
    Ingrid Superfine Lambswool Knit Ingrid Superfine Lambswool Knit
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    YMC

    £150.00

    This lightweight knit by coveted label, YMC is a smart sartorial investment for the spring season.

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  • New in
    Alma Twill Jacket Alma Twill Jacket
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    YMC

    £190.00

    The Alma jacket from YMC is a smart sartorial investment for the spring season.

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  • New in
    Marianne Check Shirt Marianne Check Shirt
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    YMC

    £150.00

    Buy into the shirt trend with the Marianne check shirt by coveted label, YMC.

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  • New in
    Ingrid Superfine Lambswool Knit Ingrid Superfine Lambswool Knit
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    YMC

    £165.00

    This lambswool knit by coveted label, YMC is a smart sartorial investment for the spring season.

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  • New in
    Garland Boiler Suit Garland Boiler Suit
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    YMC

    £275.00

    Buy into the boiler suit trend with this twill jumpsuit by coveted UK label YMC.

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  • New in
    Charlotte Long-Sleeve T-Shirt Charlotte Long-Sleeve T-Shirt
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    YMC

    £65.00

    Buy into the stripe trend with the Charlotte top by coveted label, YMC.

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  • New in
    Keaton Cotton Trousers Keaton Cotton Trousers
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    YMC

    £175.00

    Welcome these white trousers by YMC into your spring fashion line-up.

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  • New in
    Wool Heroes Coat Wool Heroes Coat
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    YMC

    £325.00

    The Wool Heroes coat from YMC is a smart sartorial investment for the spring season.

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  • New in
    Deck Hunter Cotton Dungarees Deck Hunter Cotton Dungarees
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    YMC

    £250.00

    The Deck Hunter dungarees by coveted UK label YMC, won't ever date.

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  • New in
    Harajuku Marianne Shirt Harajuku Marianne Shirt
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    YMC

    £140.00

    Buy into the shirt trend with the Harajuku Marianne shirt by coveted label, YMC.

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  • New in
    Pink Moon Striped Jumpsuit Pink Moon Striped Jumpsuit
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    YMC

    £250.00

    An update on a classic silhouette from the coveted UK label – YMC’s Pink Moon jumpsuit comes in a crisp grey and navy-striped linen blend.

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  • New in
    Cotton Twill Apron Dress Cotton Twill Apron Dress
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    YMC

    £175.00

    An update on a classic silhouette from a coveted UK label – YMC’s cotton twill apron dress boasts a crisp A-line cut.

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  • New in
    Corduroy Alba Skate Trousers Corduroy Alba Skate Trousers
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    YMC

    £175.00

    Cut from ‘70s-referencing corduroy, these relaxed corduroy trousers by coveted UK label YMC are set to be the hardest working piece in your wardrobe.

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  • Exclusive
    Foxtail Wool Cardigan Foxtail Wool Cardigan
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    YMC

    £210.00

    A classic piece from a coveted UK label, YMC’s chunky Foxtail cardigan is woven from pure wool.

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  • Quick View

    YMC

    £120.00

    The Bubs sunglasses from YMC offer a flattering fit with a bridge wide enough to suit all face shapes.

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  • Exclusive
    Miller Corduroy Shirt Miller Corduroy Shirt
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    YMC

    £195.00

    A button-down shirt cut from ‘70s-referencing corduroy by coveted UK label YMC.

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  • Quick View

    YMC

    £150.00

    A piece to last a lifetime from a coveted UK label, YMC’s wool-flannel Hand Me Down trousers flaunt simple design with quality European craftsmanship.

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  • Exclusive
    Corduroy Market Trousers Corduroy Market Trousers
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    YMC

    £175.00

    Cropped, wide-leg trousers cut from ‘70s-referencing corduroy by coveted UK label YMC.

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  • Exclusive
     Julia Brushed Flannel Dress  Julia Brushed Flannel Dress
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    YMC

    £175.00

    A dungaree-style dress cut from a super-soft brushed cotton flannel by coveted UK label YMC.

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  • Quick View

    YMC

    £65.00

    A piece to last a lifetime from a coveted UK label, YMC’s cotton Ice t-shirt flaunts simple design with quality European craftsmanship.

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  • Quick View

    YMC

    £125.00

    A loose shirt with chunky patch pockets cut from hand-dyed ripstop cotton by YMC.

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  • Exclusive
    Miller Brushed Flannel Shirt Miller Brushed Flannel Shirt
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    YMC

    £125.00

    A button-down shirt cut from a super-soft brushed cotton flannel by coveted UK label YMC.

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  • Exclusive
    Erkin Italian Wool Jacket Erkin Italian Wool Jacket
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    YMC

    £350.00

    A decadent and snuggly down-filled jacket cut from pure Italian wool by coveted UK label YMC.

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  • Quick View

    YMC

    £120.00

    These Woody sunglasses from YMC are clean-cut and contemporary, with a subtle hint of vintage flair.

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  • Quick View

    YMC

    £125.00

    The Yuley sunglasses from YMC are designed for a flattering fit with a double bridge wide enough to suit all face shapes.

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