Liberty London

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Ymc

YMC - ‘You Must Create’ - was established in London in 1985 by Fraser Moss and Jimmy Collins as a unisex ready-to-wear clothing, footwear and accessories label. Directional pieces follow the mantra within YMC’s name and the brand has come to hold a significant place in the British fashion industry. Shunning trends, the brand focuses on imbuing traditional silhouettes with its modernist approach, resulting in enduring clothing for the astute wardrobe.

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    Charlotte T-Shirt Charlotte T-Shirt
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    YMC

    £60.00

    A classic piece from a coveted UK label, YMC’s cotton Charlotte t-shirt flaunts simple design with quality European craftsmanship.

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    Marianne Stripe Cotton Shirt Marianne Stripe Cotton Shirt
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    YMC

    £140.00

    A classic piece from a coveted UK label, YMC’s striped cotton Marianne shirt flaunts simple design with quality European craftsmanship.

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    Dorothy Cotton Poplin Shirt Dorothy Cotton Poplin Shirt
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    YMC

    £150.00

    A classic piece from a coveted UK label, YMC’s cotton Dorothy shirt flaunts simple design with quality European craftsmanship.

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    Heroes Wool Coat Heroes Wool Coat
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    YMC

    £325.00

    A piece to last a lifetime from a coveted UK label, YMC’s Italian wool Heroes coat flaunts simple design with quality European craftsmanship.

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    Cottage Roll Neck Jumper Cottage Roll Neck Jumper
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    YMC

    £225.00

    Flaunting a premium wool and cashmere construction, the YMC Cottage roll neck jumper brings the understated style the London label is known for to life in an oversized cut.

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    YMC

    £245.00

    Flaunting a lambswool construction, the YMC Montand jumper brings the understated style that the London label is known for to life in a winning premium style.

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    YMC

    £235.00

    Flaunting a premium merino wool and cashmere construction, the YMC Luddies jumper brings the understated style that the London label is known for to life in four contemporary colourways.

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    YMC

    £75.00

    A piece to last a lifetime from a coveted UK label, YMC’s Block Stripe t-shirt flaunts simple design with quality European craftsmanship.

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    YMC

    £165.00

    A piece to last a lifetime from a coveted UK label, YMC’s Brooklyn 66 shirt flaunts simple design with quality European craftsmanship.

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    YMC

    £75.00

    A piece to last a lifetime from a coveted UK label, YMC’s Matisse top flaunts simple design with quality European craftsmanship.

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    YMC

    £70.00

    A quirky piece from a coveted UK label, YMC’s Squid x Shark t-shirt flaunts eccentric British design with quality European craftsmanship.

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    YMC

    £125.00

    A piece to last a lifetime from coveted the UK label, the YMC Dean Patch Pocket Long Sleeve shirt flaunts simple design with quality European craftsmanship.

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    YMC

    £120.00

    These Woody sunglasses from YMC are clean-cut and contemporary, with a subtle hint of vintage flair.

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    YMC

    £115.00

    Flaunting a Spanish fabric construction, the YMC side stripe swim short brings the understated style that the London label is known for to life in a deep blue and tangerine orange colourway.

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