Liberty London

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Ymc

YMC - ‘You Must Create’ - was established in London in 1985 by Fraser Moss and Jimmy Collins as a unisex ready-to-wear clothing, footwear and accessories label. Directional pieces follow the mantra within YMC’s name and the brand has come to hold a significant place in the British fashion industry. Shunning trends, the brand focuses on imbuing traditional silhouettes with its modernist approach, resulting in enduring clothing for the astute wardrobe.

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    YMC

    £195.00

    This elegant, slouchy t-shirt dress from YMC will effortlessly elevate your weekend style.

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    Cashmere Jumper Cashmere Jumper
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    YMC

    £265.00

    Flaunting a fine cashmere construction, the YMC Cashmere jumper brings the understated style that the London label is known for to life in four soft colourways.

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    YMC

    £110.00

    A piece to last a lifetime, the YMC Déjà Vu trousers flaunts simple design with quality European craftsmanship.

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    YMC

    £195.00

    The ‘Wendy’ dress is a feminine take on the denim dungaree from London basics experts YMC.

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    YMC

    £175.00

    A piece to last a lifetime, the YMC Groundhogs Twill jacket flaunts simple design with quality European craftsmanship.

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    YMC

    £135.00

    Flaunting a linen construction, the YMC Palm Maick Short Sleeve shirt brings the carefree style that the London label is known for to life in a palm tree print style.

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    YMC

    £135.00

    Flaunting a cotton ripstop construction, the YMC Doc Savage shirt brings the understated style that the London label is known for to life in a deep blue colourway.

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    YMC

    £125.00

    Flaunting a light linen blend construction, the YMC Dean shirt brings the understated style that the London label is known for to life in a soft pink colourway.

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    YMC

    £110.00

    Flaunting a cotton houndstooth construction, the YMC Navy Curtis shirt brings the understated style that the London label is known for to life in classic blue colourway.

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    YMC

    £100.00

    Flaunting a copey cotton construction, the YMC White Curtis shirt brings the understated style that the London label is known for to life in classic white colourway.

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    YMC

    £50.00

    Flaunting a light linen blend construction, the YMC Wild Ones t-shirt brings the understated style that the London label is known for to life in a soft pink colourway.

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    YMC

    £95.00

    Flaunting a soft linen construction, the YMC Linen Polo shirt brings the understated style that the London label is known for to life in timeless navy colourway.

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    YMC

    £275.00

    A piece to last a lifetime, the YMC Erkin jacket flaunts simple design with quality European craftsmanship.

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    YMC

    £165.00

    A pair of go-with-everything, navy blue slacks from London’s basic experts YMC.

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    YMC

    £185.00

    A piece to last a lifetime, the YMC Groundhogs Twill jacket flaunts simple design with quality European craftsmanship.

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    YMC

    £95.00

    Flaunting a loop-back jersey construction, the YMC Shrank sweat bring the understated style that the London label is known for to life in muted pink colourway.

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    YMC

    £125.00

    Flaunting a pique cotton construction, the YMC Skippy Pocket sweat brings the understated style that the London label is known for to life in timeless navy colourway.

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