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Cookies Policy

Date of last update: 18 January 2021

What does this Policy cover?

This Cookie Policy explains how we use “cookies” and similar technologies (such as “web beacons”, “pixels” or “tags”) on the Liberty website at www.libertylondon.com (“website”) or in our marketing emails (our “Services”). It is designed to help you in making informed decisions when using our Services. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

Cookies are very small text files or pieces of code, which often include an anonymous unique identifier. When you visit a website, the website will request to store this text file on your device in order to remember information about you, such as your language preference or login information Other information gathered through cookies may include the date and time of visits and how you are using the particular website.

We also use similar technologies to cookies known as “web beacons”, “pixels” or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on a webpage or email.

For the purposes of the remaining sections of this Cookies Policy, we refer to all cookies and similar technologies using the above features as “cookies”.

We use “first party cookies” and “third party cookies” in connection with our Services. First party cookies are cookies placed by us to collect information about you. Third party cookies are cookies placed by third party website operators. Information about you collected by those third party cookies will be shared with the relevant third party. Please refer to the relevant third party website operator’s privacy notice for more details about the information they collect and how they use it.

Please note that our website may link to third party websites which are not operated by us. Where you follow links from our website to the website of a third party, that website may place different cookies on your device. You should check the relevant privacy notice and/or cookie notice for more information about how that third party uses cookies.

You should be aware that applications you use to access our website, such as your internet browser, may also place cookies on your device when visiting our website, or other websites. We do not have control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.

For more details on cookies and similar technologies, please visit the Cookies page of the Information Commissioner’s Office here.

All cookies have expiration dates that determine how long they stay in your browser:

  • Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.
  • Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them.

We use the following types of cookies:

  • Essential Cookies - These cookies are necessary to provide you with services on our website and to deliver some of its essential features. For example, taking payments for transactions, ensuring the website’s pages load quickly and correctly, preventing fraudulent activity, holding items in your shopping bag, enabling us to understand usage of the site (including monitoring for bot attacks) and maintaining site service during peak periods.
  • Functional Cookies - These cookies provide enhanced website functionality and personalisation to make your shopping journey easier. They may be set by us or by third party service providers that we work with. They enable functionality such as allowing you to begin a live chat session with one of our customer service representatives, displaying product reviews, ratings and recommendations and enabling you to offer referral discounts to your friends and family.
  • Analytical Cookies - These cookies help us to better understand how our website is being used so that we can measure and improve the performance of the site. For example, they monitor and track international usage of our website and the performance of certain payment options and customer services functionality.
  • Advertising Cookies - These cookies help us to learn what you’re interested in so that we can show you relevant adverts on other platforms, such as Google, Facebook and Instagram. These cookies may be set through our site by our advertising partners. They perform functions such as selecting adverts that are based on your interests and limiting the number of times that you will see the same advert.
  • Social Media Cookies - These cookies enable you to share pages and content from our website that you find interesting through third-party social networking (such as Facebook, Twitter and Instagram) and other websites. These cookies are not within our control. To learn more about social media cookies, you should also refer to your social media platform’s Cookie Notice and Privacy Notice.

To find out more about the cookies we use on our website, please visit our Cookie Preference Centre, where you can also review and manage your cookie consent preferences whenever you wish.

To see which individual cookies we use on our website, please click here

There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our website you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our website may not work properly and you may not be able to access all or part of our website.

Your options for managing your cookie preferences are as follows:

Through the Cookie Preference Centre on our website

When you access our website, we will ask you to provide consent for our use of non-essential cookies. We may repeat this request on subsequent visits to our website, for example if you delete cookies from your browser or we need to request new consents from you.

When we seek your consent, you will either be able to provide consent for all non-essential cookies that we would like to use, or you can tailor your cookie preferences (provide consent for some but not all non-essential cookies) using our Cookie Preference Centre. You can also change your preferences and/or withdraw consent at any time by visiting our Cookie Preference Centre.

Where cookies are essential to the operation of our website, we can use these without your consent and they cannot be managed using our Cookie Preference Centre.

Using your browser settings or other tools

You can block the use of cookies generally (not just in respect of our website) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit the ICO’s Cookie page here.

You can opt out of seeing interest-based advertising from companies that participate in opt-out programs by visiting Your Online Choices here

Google Analytics - Google Analytics is a web analysis service provided by Google, Inc. We use Google Analytics to monitor how visitors use our website, to compile reports and to help us improve the website. Please see Google’s privacy policy here for further information on the data Google collects and how it is processed. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-On by following the instructions here.

You may opt out of Google's use of tracking technologies by visiting the Google advertising opt-out page here.

Facebook Ads - We use Facebook services to deliver our ads to you during your browsing experience/ whilst you are online. Facebook services include the delivery of ads on other platforms owned by Facebook, such as Instagram. You can control how Facebook uses data to show you ads by turning off ads which may be based on interests and / or your relationship with specific advertisers, in your ad preference settings. For further information, please visit the various Facebook pages which allow you to learn more about Facebook ads and tracking technologies and to update your settings:

  • https://www.facebook.com/policies/cookies/
  • https://www.facebook.com/about/ads
  • https://www.facebook.com/ads/preferences/edit/

Further, by visiting the Your Online Choices link above, you can opt out from seeing Facebook's interest-based ads and you can also use your mobile device settings to configure your advertising preferences.

On your Facebook ad preferences, you will see that ads may be delivered to you according to 'interests' or specific advertisers and you can manage your ad preference settings for both of these.

Please note that where you have opted out of receiving our email marketing communications via the methods described above, you may still see our non-targeted adverts whilst you are online, if your interests settings on Facebook are aligned to an audience segment (pre-defined by Facebook) which our business is also associated with. We do not control whether these ads are displayed to you. Please see the relevant links above for details on how to learn more and manage Facebook ad settings.

Rakuten Advertising - We partner with Rakuten Advertising, who may collect personal information when you interact with the website. The collection and use of this information by Rakuten is subject to the privacy policy located here.

To opt-out of Rakuten Advertising, please click here.

Please note that any emails you receive from us may contain cookies to help us to see if recipients have opened an email and understand how recipients have interacted with it. Once you click on an email that contains a cookie, your contact information may subsequently be cross-referenced to the source email and/or the relevant cookie. If you have enabled images, cookies may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.

If you do not wish to accept cookies from any one of our emails, simply close the email before downloading any images or clicking on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies whether included on websites or in emails.

In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you've added an email address to your address book or safe senders list). Please refer to your email browser or device instructions for more information on this.

Changes to this policy

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy.

Contact us

If you have any questions about this policy and/or our use of cookies, please contact us at privacy@libertylondon.com.