A protégée of lauded designer Phoebe Philo, Korean-born Rok Hwang trained at many eminent fashion houses before launching Rokh in 2016. The Rokh customer is fragile yet unapologetic, someone for whom choosing a garment is an emotional choice. Based in London, the label uses exclusively UK and European factories to produce collections of subtly luxurious clothing in neutral shades and soothing prints.