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Driving innovation and dressing some of the world’s most successful athletes for over 70 years, PUMA’s designs have been part of sporting history since the inception of the brand in 1948. First known for its footwear – instantly recognisable by the ‘formstrip’ insignia along the side – the brand now creates a diverse range of apparel from football to athletics and from the studio to the street. Drawing upon an extraordinary archive, with an eye always to the future, PUMA continues to craft sportswear that inspires and uplifts.