Paula's Choice

Founded by Paula Begoun in 1995, Paula’s Choice is a pioneer of skincare innovation, jargon-free science, cruelty-free products and sustainability. The brand’s modus operandi - Smart, Safe Beauty - is reflected in its commitment to creating truly effective formulas that are backed by research.

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Trending Paula's Choice - Skin Perfecting 2% BHA Liquid Exfoliant 118ml
Paula's Choice
Clinical 1% Retinol Treatment 30ml
Price reduced from $ 82.00 to $ 73.80
Paula's Choice
2% BHA Body Spot Exfoliant 210ml
Price reduced from $ 46.00 to $ 30.60
Paula's Choice
5% Niacinamide Body Serum 118ml
Price reduced from $ 46.00 to $ 30.60

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