Ouai

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Hair Concern

Ouai is the result of celebrity hairstylist Jen Atkin’s determination to make the woke-up-like-this, model off-duty look achievable for hair of all types, conditions and textures. Named after that casual, Parisian way of saying ‘yes’, the brand brings effortlessness to the masses with its hair concern-specific shampoos, conditioners, treatments and styling products – which also happen to look beautiful on your bathroom shelf.