Hubert de Givenchy opened his haute couture house in 1952 at the age of 24, and ever since then the name Givenchy has stood for visionary, inventive and exquisitely elegant style. Based out of its legendary atelier on the Avenue George V in the heart of Paris, the label has been a favourite to the likes of Jackie Kennedy, Audrey Hepburn and Beyoncé Knowles. Today, under the creative direction of Clare Waight Keller, Givenchy is pursuing a distinctly feminine aesthetic.