Frame started as a fitness studio dedicated to making exercise a 100% positive experience. Instead of the usual treadmill-to-weight machine culture, the company’s founders Pip Black and Joan Murphy filled their studio with fun fitness sessions and sequences. Out of this good energy, a sort-of lifestyle brand has grown, with Frame making its own workout clothes. Each piece has a decidedly studio-to-street character, and will look just right paired with lycra as with your favourite black skinnies.