Etta Loves

Keeping tiny eyes engaged since its inception in 2016, Etta Loves strikes the ideal blend of style and science to create its collection of everyday essentials. Founded by mum-of-two Jen Fuller, the brand is underpinned by a laser-focus on co-ordination and curiosity and fuses cutting-edge research, scientific precision and thoughtful design to create captivating sensory essentials that are as beautiful as they are playful and practical. Etta Loves’ range of blankets, mats, sets and balls – each showcasing joyous colours, patterns and shapes designed specifically to support babies’ visual and cognitive development – will delight both infants and parents alike.