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During the 1960s, Sandro Zara founded his brand BARENA off the back of his admiration of Venetian textile traditions. For the last 20 years, Zara’s right-hand man Massimo Pigozzo has been creative director of BARENA’s menswear line - designing each collection in Venice and producing it in Italian workshops. The brand’s characterful traditional pieces epitomise the eye for detail and tendency towards perfectionism that defines Italian craftsmanship.