ANNI LU is a Scandinavian jewellery brand, founded in 2013 by Helle Vestergaard Poulsen – a former creative director for a number of Danish fashion magazines. Named after her late mother Anni and her daughter Luella, the brand captures the designer’s passion for personal style with a range of stackable designs that are perfect for mixing and matching. Crafted by hand, her signature beaded bracelets and necklaces combine playful colour palettes and a free-spirited aesthetic for a truly tropical feel.
