A.W.A.K.E. - ‘All Wonderful Adventures Kindle Enthusiasm’ - was founded in the UK in 2012 by former fashion director Natalia Alaverdian. Japanese culture is a vital point of reference for A.W.A.K.E.’s collections. Classic shirting, tailored outerwear, and timeless dress shapes are reworked according to Alaverdian’s unique references, often characters appropriated from Japanese history, art and film. The result is girly without being sickly; saccharine offset by impeccable tailoring and subversive, subtle humour.