Stone Island
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In spite of its faultless Italian pedigree, Stone Island became associated with extreme football fanaticism in 1980s Britain. The brand’s cult following continues today under a drastically different guise; that of a luxe streetwear label fought over by representatives of the ‘hype beast’ trope. Current collections feature high-functioning casualwear with hints of military influence. Desired by schoolboys and the world’s biggest hip-hop stars alike, the most desirable pieces star Stone Island’s iconic wind rose insignia on the left arm.