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Ouai

Ouai is the result of celebrity hairstylist Jen Atkin’s determination to make the woke-up-like-this, model off-duty look achievable for hair of all types, conditions and textures. Named after that casual, Parisian way of saying ‘yes’, the brand brings effortlessness to the masses with its hair concern-specific shampoos, conditioners, treatments and styling products – which also happen to look beautiful on your bathroom shelf.

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  • New in
    Air Dry Foam 120ml Air Dry Foam 120ml
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    OUAI

    £24.00

    Revolutionise your natural drying routine with this innovative Air Dry Foam from OUAI.

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  • New in
    The Easy OUAI Hair Care Travel Kit The Easy OUAI Hair Care Travel Kit
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    OUAI

    £25.00

    The Easy OUAI features a trio of the hair care brand's bestsellers in travel-friendly sizes.

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  • New in
    Leave-In Conditioner 140ml Leave-In Conditioner 140ml
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    OUAI

    £22.00

    A fresh take on a hair care classic, OUAI's Leave-In Conditioner is a finish-enhancing styling spray for all hair types.

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  • New in
    Dry Shampoo 132g Dry Shampoo 132g
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    OUAI

    £20.00

    Refresh your look in minutes with this award-winning dry shampoo from OUAI – the paraben- and cruelty-free U.S. hair care brand known for its vast collection of cult creations.

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  • New in
    Volume Conditioner 250ml Volume Conditioner 250ml
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    OUAI

    £20.00

    OUAI Volume Conditioner is a body-building hydrator for lacklustre locks, scientifically formulated to leave hair nourished and full of life like never before.

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  • New in
    Treatment Masque 100ml Treatment Masque 100ml
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    OUAI

    £25.00

    Repair damaged strands in minutes with this triple-award-winning Treatment Mask from OUAI – the paraben- and cruelty-free U.S. hair care brand known for its vast collection of cult creations.

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  • New in
    Hair Oil 45ml Hair Oil 45ml
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    OUAI

    £24.00

    Give gloss to dull, frizzy hair with OUAI Hair Oil – a lock-loving oil spray that seals split ends and leaves strands super-smooth.

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  • New in
    Memory Mist 126g Memory Mist 126g
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    OUAI

    £25.00

    Keep your desired style firmly in place with OUAI Memory Mist – an award-winning high-octane formula designed to prime hair and lock in any style until the next wash.

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  • New in
    Texturising Hair Spray 40ml Texturising Hair Spray 40ml
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    OUAI

    £10.00

    OUAI Texturising Hair Spray is hair spray and dry shampoo's lovechild – an ultra-lightweight styling mist that builds beautiful body, incredible volume and unbeatable texture.

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  • New in
    Volume Shampoo 300ml Volume Shampoo 300ml
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    OUAI

    £22.00

    OUAI Volume Shampoo is a body-building cleanser for lacklustre locks, scientifically formulated to leave hair full of life like never before.

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  • New in
    Curl Conditioner 250ml Curl Conditioner 250ml
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    OUAI

    £20.00

    OUAI Curl Conditioner is a smart solution for curly hair, scientifically formulated to leave your precious locks bouncy, bouyant and soft.

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  • New in
    Texturising Hair Spray 130g Texturising Hair Spray 130g
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    OUAI

    £22.00

    OUAI Texturising Hair Spray is hair spray and dry shampoo's lovechild – an ultra-lightweight styling mist that builds beautiful body, incredible volume and unbeatable texture.

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  • New in
    Curl Shampoo 300ml Curl Shampoo 300ml
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    OUAI

    £22.00

    OUAI Curl Shampoo is a smart solution for curly hair, scientifically formulated to leave your precious locks bouncy, bouyant and soft.

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  • New in
    Smooth Conditioner 250ml Smooth Conditioner 250ml
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    OUAI

    £20.00

    OUAI Smooth Shampoo is a smart solution for frizz-prone hair, scientifically formulated to hydrate and tame fly-aways without weighing locks down, leaving them soft and silky.

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  • New in
    Repair Conditioner 250ml Repair Conditioner 250ml
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    OUAI

    £20.00

    OUAI Repair Conditioner is a smart solution for damaged or breakage-prone hair, scientifically formulated to leave locks stronger and shinier than ever before.

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  • New in
    Finishing Crème 100ml Finishing Crème 100ml
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    OUAI

    £20.00

    Quench hair with much-needed moisture from the award-winning Finishing Crème from OUAI.

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  • New in
    Smooth Shampoo 300ml Smooth Shampoo 300ml
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    OUAI

    £22.00

    OUAI Smooth Shampoo is a smart solution for frizz-prone hair, scientifically formulated to cleanse, hydrate and tame fly-aways, leaving hair soft and silky.

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  • New in
    Wave Spray 150ml Wave Spray 150ml
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    OUAI

    £22.00

    Refresh your look in minutes with this award-winning Wave Spray from OUAI – the paraben- and cruelty-free U.S. hair care brand known for its vast collection of cult creations.

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  • New in
    Clean Conditioner 250ml Clean Conditioner 250ml
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    OUAI

    £20.00

    OUAI Clean Conditioner is a smart solution for over-worked, over-exposed hair, scientifically formulated to leave your precious locks super-soft and squeaky clean.

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  • New in
    Matte Pomade 50ml Matte Pomade 50ml
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    OUAI

    £24.00

    This award-winning Matte Pomade from Ouai gives both long and short hair piecey texture for an effortlessly undone look.

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  • New in
    Clean Shampoo 300ml Clean Shampoo 300ml
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    OUAI

    £22.00

    OUAI Clean Shampoo is a smart solution for over-worked, over-exposed hair, scientifically formulated to leave your precious locks soft and squeaky clean.

    Shop

  • New in
    Dry Hair Supplement 30 Tablets Dry Hair Supplement 30 Tablets
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    OUAI

    £26.00

    This Dry Hair Supplement from OUAI is a game-changing solution for those looking to inject a powerful punch of hydration into bleached or frizz-prone hair and flaky scalps.

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  • New in
    Soft Hair Spray 213g Soft Hair Spray 213g
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    OUAI

    £22.00

    OUAI Soft Hair Spray is a super-lightweight hold mist that locks in your style whilst shielding from humidity.

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  • New in
    Dry Shampoo Foam 150g Dry Shampoo Foam 150g
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    OUAI

    £24.00

    Refresh your look in minutes with this multi-award-winning dry shampoo from OUAI – the paraben- and cruelty-free U.S. hair care brand known for its vast collection of cult creations.

    Shop

  • New in
    Dry Texture Foam 165g Dry Texture Foam 165g
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    OUAI

    £24.00

    This double-award-winning Dry Texture Foam from OUAI creates instant undone texture for a lived-in look that lasts all day.

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  • New in
    Scalp and Body Scrub 250g Scalp and Body Scrub 250g
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    OUAI

    £32.00

    Keep your assets pure and glowing with OUAI Scalp and Body Scrub – a deep-cleansing, foaming formula that cleanses, detoxifies and softens.

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  • New in
    Repair Shampoo 300ml Repair Shampoo 300ml
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    OUAI

    £22.00

    OUAI Repair Shampoo is a smart solution for damaged or breakage-prone hair, scientifically formulated to leave stronger and shinier than ever before.

    Shop

  • New in
    Anti-Frizz Hair Sheets Anti-Frizz Hair Sheets
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    OUAI

    £20.00

    Your secret weapon for fighting frizz – OUAI's Anti-Frizz Sheets are a travel-friendly solution for static, flyaway strands.

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  • New in
    Hair & Body Shine Mist 107g Hair & Body Shine Mist 107g
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    OUAI

    £25.00

    Glow up with OUAI Hair and Body Shine Mist – formulated to illuminate skin and hair with an instant, mirror-like shine.

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  • New in
    Medium Hair Spray 204g Medium Hair Spray 204g
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    OUAI

    £22.00

    OUAI Medium Hair Spray offers a medium hold with a fine, dry feel that maintains your style without feeling sticky, tacky or heavy.

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  • New in
    Rose Hair and Body Oil 98.9ml Rose Hair and Body Oil 98.9ml
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    OUAI

    £25.00

    This triple-award-winning, three-in-one Rose Hair and Body Oil from OUAI simultaneously smooths, hydrates and scents hair and skin in a single spritz.

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  • New in
    Wave Spray 50ml Wave Spray 50ml
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    OUAI

    £10.00

    Refresh your look in minutes with this award-winning Wave Spray from OUAI – the paraben- and cruelty-free U.S. hair care brand known for its vast collection of cult creations.

    Shop

  • New in
    Oily Hair Supplement 30 Tablets Oily Hair Supplement 30 Tablets
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    OUAI

    £26.00

    This Oily Scalp Supplement from OUAI is a game-changing solution for those who can't go a day without washing.

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  • New in
    After Sun Body Soother 114g After Sun Body Soother 114g
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    OUAI

    £20.00

    OUAI After Sun Body Soother is a sensory sensation; a cool, icy foam with bubbles full of goodness.

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  • New in
    Volumising Hair Spray 137g Volumising Hair Spray 137g
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    OUAI

    £22.00

    OUAI Volumising Hair Spray combines a powerful blast of air with a firm-hold formula to build incredible volume that lasts.

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