In 2003, French friends Sébastien Kopp and François-Ghislain Morillion met with Brazilian organic cotton farmers and wild rubber tappers in the Amazon with a view to creating a sustainable sneaker label. Veja launched in Paris two years later. The hit label - christened by editor, royal and hype beast alike - produces chic-not-shouty sneakers that are traceably responsibly sourced. Grab a pair of guilt-free, go-with-everything V-10s.