Nudie Jeans

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Nudie founder Maria Erixon was drawn to designing jeans due to their inclusivity – denim is wearable for all ages and genders. Launched in Gothenburg, Sweden in 2001, Nudie focused on 100% organic cotton denim, specialising in dry denim - aka pre-washed and pre-distressed – the Holy Grail for denim fanatics. Nudie Jeans are broken-in according to your lifestyle, the cracks and fading across the indigo dye keep a journal of days gone by. Today the Italian-produced brand has expanded across a full clothing range, each piece displaying Nudie’s inherent timeworn character.