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Luxury botanical beauty brand In Fiore is the passion project of modern-day apothecary Julie Elliot. Inspired by ancient wisdom and enabled by proven modern science, the blender, perfumer and world traveller’s natural fragrance blends are informed by traditional homeopathy and centuries-old modalities. Everything in the brand’s collection, from game-changing solid perfume to naturally active skin care, is a pure celebration of nature ‘in bloom’ – prizing raw, certified organic, wild-crafted ingredients, responsibly sourced from all over the world.