VIOLETTE_FR
Launched by award-winning makeup artist Violette Serrat in 2021, VIOLETTE_FR is a multi-category beauty brand guided by the ethos to complete, not compete. Leveraging decades of industry experience, Violette Serrat creates innovative, luxurious products that fill-in the gaps where there is a scarcity in the beauty landscape. Ditching the toxic pursuit of perfection in favour of the enhancement of our unique traits, VIOLETTE_FR's range encourages intuitive self-expression and celebration of the authentic self. From the easy-to-use, best-selling Bisou Balm lipstick, inspired by the quintessentially French bouche mordue look, to the cult-favourite Yeux Paint liquid eyeliner, envisioned as jewellery for the eyes, each empowering formula is an invitation to nurture creativity and rediscover self-love.
