Paula's Choice

Founded by Paula Begoun in 1995, Paula’s Choice is a pioneer of skincare innovation, jargon-free science, cruelty-free products and sustainability. The brand’s modus operandi - Smart, Safe Beauty - is reflected in its commitment to creating truly effective formulas that are backed by research.

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Paula's Choice
Skin Perfecting 2% BHA Liquid Exfoliant 118ml
£35.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Clinical 1% Retinol Treatment 30ml
£63.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Clear Cleanser 177ml
£23.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Clinical Niacinamide 20% Treatment 20ml
£52.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
10% Niacinamide Booster 20ml
Price reduced from £49.00 to £30.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Resist Anti-Aging Barrier Restoring Moisturiser SPF 50 60ml
£39.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
10% Azelaic Acid Booster 30ml
£42.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Spolier Alter! You'll find this product in the The Liberty Beauty Advent Calendar 2025

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Spolier Alter! You'll find this product in the The Liberty Beauty Advent Calendar 2025
Paula's Choice
Resist Anti-Aging Moisturiser SPF 50 60ml
£39.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Skin Perfecting 2% BHA Liquid Exfoliant 30ml
£13.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Pro-Collagen Multi-Peptide Booster 20ml
Price reduced from £58.00 to £40.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Vitamin C and Glutathione Clinical Serum 30ml
£61.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Pro-Collagen Peptide Plumping Moisturiser 50ml
£49.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Pro-Collagen Peptide Gloss Balm 15ml
£26.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Resist Barrier Repair Advanced Moisturiser 50ml
£41.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Vitamin C Sheer Moisturiser SPF 50 60ml
£46.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Paula's Choice
Pro Retinaldehyde Dual-Retinoid Treatment 30ml
£63.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

New in Paula's Choice - 7% Ectoin and Hyaluronic Acid Milky Hydrating Serum 20ml
Paula's Choice
7% Ectoin and Hyaluronic Acid Milky Hydrating Serum 20ml
£43.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

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