Paula's Choice

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Founded by Paula Begoun in 1995, Paula’s Choice is a pioneer of skincare innovation, jargon-free science, cruelty-free products and sustainability. The brand’s modus operandi - Smart, Safe Beauty - is reflected in its commitment to creating truly effective formulas that are backed by research.

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Paula's Choice - Skin Perfecting 2% BHA Liquid Exfoliant 118ml
Paula's Choice
Skin Perfecting 2% BHA Liquid Exfoliant 118ml
£35.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Clinical 1% Retinol Treatment 30ml
Paula's Choice
Clinical 1% Retinol Treatment 30ml
£63.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Clear Cleanser 177ml
Paula's Choice
Clear Cleanser 177ml
£23.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Clinical Niacinamide 20% Treatment 20ml
Paula's Choice
Clinical Niacinamide 20% Treatment 20ml
£52.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - 10% Niacinamide Booster 20ml
Paula's Choice
10% Niacinamide Booster 20ml
Price reduced from £49.00 to £30.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - 2% BHA Body Spot Exfoliant 210ml
Paula's Choice
2% BHA Body Spot Exfoliant 210ml
Price reduced from £34.00 to £25.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Resist Anti-Aging Barrier Restoring Moisturiser SPF 50 60ml
Paula's Choice
Resist Anti-Aging Barrier Restoring Moisturiser SPF 50 60ml
£39.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Skin Perfecting 2% BHA Gel Exfoliant 100ml
Paula's Choice
Skin Perfecting 2% BHA Gel Exfoliant 100ml
£35.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Defense Essential Glow Moisturiser SPF 30 60ml
Paula's Choice
Defense Essential Glow Moisturiser SPF 30 60ml
£36.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - 10% Azelaic Acid Booster 30ml
Paula's Choice
10% Azelaic Acid Booster 30ml
£42.00

Free UK Standard delivery within 5 working days on all orders over £100

Spolier Alter! You'll find this product in the The Liberty Beauty Advent Calendar 2025
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spolier Alter! You'll find this product in the The Liberty Beauty Advent Calendar 2025
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Clinical Ceramide-Enriched Firming Eye Cream 15ml
Paula's Choice
Clinical Ceramide-Enriched Firming Eye Cream 15ml
£45.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Resist Anti-Aging Moisturiser SPF 50 60ml
Paula's Choice
Resist Anti-Aging Moisturiser SPF 50 60ml
£39.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Skin Perfecting 2% BHA Liquid Exfoliant 30ml
Paula's Choice
Skin Perfecting 2% BHA Liquid Exfoliant 30ml
£13.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Vitamin C and Glutathione Clinical Serum 30ml
Paula's Choice
Vitamin C and Glutathione Clinical Serum 30ml
£61.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Pro-Collagen Multi-Peptide Booster 20ml
Paula's Choice
Pro-Collagen Multi-Peptide Booster 20ml
Price reduced from £58.00 to £40.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Pro-Collagen Peptide Plumping Moisturiser 50ml
Paula's Choice
Pro-Collagen Peptide Plumping Moisturiser 50ml
£49.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Resist Barrier Repair Advanced Moisturiser 50ml
Paula's Choice
Resist Barrier Repair Advanced Moisturiser 50ml
£41.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Mandelic and Lactic Acid AHA Liquid Exfoliant 30ml
Paula's Choice
Mandelic and Lactic Acid AHA Liquid Exfoliant 30ml
£35.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Vitamin C Sheer Moisturiser SPF 50 60ml
Paula's Choice
Vitamin C Sheer Moisturiser SPF 50 60ml
£46.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
Paula's Choice - Pro-Collagen Peptide Gloss Balm 15ml
Paula's Choice
Pro-Collagen Peptide Gloss Balm 15ml
£26.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
New in Paula's Choice - Pro-Collagen Peptide Firming Eye Serum 15ml
Paula's Choice
Pro-Collagen Peptide Firming Eye Serum 15ml
£41.00

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.

Free UK Standard delivery within 5 working days on all orders over £100

Spend £200 and receive a free beauty gift worth over £336 Spend £200 and receive a free beauty gift worth over £336

Want £300 worth of curated beauty finds, direct to your door?

Join The Beauty Drop
Free £336 Beauty Gift with £200 spend Free Beauty Gift worth £336 when you spend over £200, T&Cs apply. *Excluding the Liberty Beauty Advent Calendar and Men's Advent Calendar.
Buy now
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