ILIA
ILIA sits at the considered intersection of skincare and makeup, redefining modern beauty through a skin-first philosophy. Founded by Sasha Plavsic in 2011, the brand is celebrated for its fusion of active ingredients, SPF protection and high-performance formulas that work in harmony with the skin. Known for lightweight textures and a naturally radiant finish, ILIA combines clean innovation with effortless wearability, alongside a range of vivid, high-quality pigments. Blurring the line between topical skincare and cosmetics, it presents a new vision of beauty – where skin is not masked, but enhanced to its most luminous, authentic state.
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