Fendi’s history is intertwined with Rome’s, its character woven into the fountains and the exquisite fabrics of the city. Operating out of Palazzo Fendi, a house on Via Borgognona with well-appointed suites upstairs and an ever-changing boutique on the ground floor, the label has changed the life of Italian accessories. Its leather products are made by hand from Roman leather. Its sunglasses take inspiration from the glamour of the Eternal City in the 60s. Its aesthetic is pure Roman elegance.