Liberty London

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Founded in London’s Kings Cross area in 2013, Cubitts founder Tom Broughton wanted to bring the community feel of traditional opticians back to urban spaces. Referencing the three-century legacy of optometry at every step, each pair of Cubitts frames goes through 50 stages of production; being polished four times and pin drilled by hand. The brand’s USP? Core products that keep a customer for life.

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