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The London Edit


Spotlighting the London-based kids’ brands that share our diverse city

Shop Kids'

A hub for creativity and innovation, our heritage-rich capital is home to a wealth of childrenswear brands, each with a story to tell. From award-winning British designed children’s apparel to handcrafted baby essentials and Liberty print accessories, we are shining a spotlight on the kids’ brands that share our home.


Camomile London

Brainchild of mother-and-daughter design duo, Helen and Daniela Boleta, Camomile London is home to an array of plush bedding and linen for babies, designed to breathe an air of calm and simplicity into sleeping spaces. Embracing the style of Scandinavian living, each carefully crafted piece is a celebration of British design and artisanship.

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Coveted London-based baby brand MORI create ultra-soft, high quality clothes for babies and toddlers using sustainably sourced fabrics. Positioning themselves at the forefront of the luxury baby industry, the brand has made a name for itself amongst the parenting elite, delivering products that are kind to our planet and gentle on delicate skin.


Scamp & Dude

Located in Highgate, North London, Scamp & Dude is an award-winning childrenswear brand designed by Jo Tutchener-Sharp. Known for its superhero-inspired designs and playfully contemporary aesthetic, every collection of exceptionally crafted children’s apparel is festooned with adorable slogans and characterful imagery.

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Verity Jones

London born-and-based; Verity Jones is famed for its unique curation of handcrafted kids' accessories. Featuring a range of Liberty print styles, including hair accessories and children’s bow ties, the brand perfectly combines heritage influences with contemporary British design.

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Young Soles

Blending retro-cool with classic British heritage styles, Young Soles shoes are designed in East London and made in Europe using the highest quality materials. Built to last, every pair of shoes is made to naturally mould to your little one's growing feet.

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