Los Angeles fragrance house DedCool is an anomaly of modern perfumery. Brainchild of clean beauty native Carina Chaz, who founded the brand at 21, DedCool blurs the boldly-rendered line between high-end fragrance and sustainability with a line-up of genderless, non-toxic, vegan perfumes with longevity. A pure celebration of natural ingredients, built on freedom and duality of expression.