A.P.C. (Atelier de Production et de Création) was launched in Paris in 1987 by designer Jean Touitou as a one-stop shop for unfussy, all-day French style. After 30 years at the top of its game, A.P.C. is the true master of understated ready-to-wear. With bags and jeans the brand's bestsellers, the simple lines and clean design of A.P.C. clothing are the secret to its success; attention-to-detail and unwavering quality the key to its longevity.