A.P.C. (Atelier de Production et de Création) was launched in Paris in 1987 by designer Jean Touitou. A.P.C.’s denim built a cult following in the 2000s with jeans that famously featured ‘no signature except their quality’. Touitou’s famed outspoken nature stands in contrast to the quiet luxury and tasteful cool of his designs. His belief that a person’s wardrobe should not be fashionable but should aim for beautiful simplicity filters throughout the brand’s subtly luxurious aesthetic. Refined homogeny is the key to A.P.C.’s well-tailored wardrobe staples.