Prism was founded by ex-model and fashion director Anna Laub in 2009. The London label initially launched a collection of eyewear, with Laub gratifying her desire for functional but hip optical frames. Prism has since expanded into beachwear and bags, once more satisfying the longings of Laub’s Midas touch. Paying the utmost respect to traditional craftsman techniques is imperative to the brand and all Prism products are created in family-run European factories.