Good Squish

Launched by Billie-Jo Cronin in 2021, Good Squish is a cult-favourite accessories label which she now runs alongside her brother, Phoenix-Blu. Inspired by Billie-Jo’s desire to decorate her hair with her collection of Victorian lace and vintage fabrics, the brand handcrafts their coveted, one-of-a-kind oversized hair scrunchies in their studio in London. After receiving a purchase request from actress Chloë Sevigny, the brand became an instant hit with the in-crowd, and their distinctive designs are regularly spotted in the hair, or on the wrists, of A-list celebrities and fashionistas worldwide. From frilly Broderie Anglaise, to pleated satin, each eye-catching piece is set to become the focal point of any ensemble.