Liberty London

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A.W.A.K.E., ‘All Wonderful Adventures Kindle Enthusiasm’ was founded in 2012 by former fashion director Natalia Alaverdian. Japanese culture is a vital point of reference for A.W.A.K.E.’s collections. Classic shirting, tailored outerwear, and timeless dress shapes are reworked according to Alaverdian’s unique references, often characters appropriated from Japanese history, art and film. The result is girly without being sickly; saccharine offset by impeccable tailoring and subversive, subtle humour.

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  • New in
    Mark Shirt Mark Shirt
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    A.P.C.

    £160.00

    Renowned French basics label A.P.C. brings us the Mark shirt cut from a minimalistic, finely striped cotton.

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    Checked Cotton Shirt Checked Cotton Shirt
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    Thom Browne

    £440.00

    A checked shirt cut from pure cotton by Thom Browne, the designer who has redefined men’s formalwear.

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    Clove Cotton Dress Clove Cotton Dress
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    Ace and Jig

    £265.00

    A pretty V-neck dress with short, fluted sleeves by Ace & Jig.

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    Straight Leg Corduroy Trousers Straight Leg Corduroy Trousers
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    Maison Margiela

    £320.00

    Straight-leg classic corduroy trousers from Maison Margiela.

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    Aviator Sunglasses Aviator Sunglasses
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    Celine

    £270.00

    A sleek example of Céline's clean-cut, contemporary approach towards eyewear, these aviator sunglasses are crafted from premium acetate with vibrant yellow lenses.

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  • New in
    Multi-Panel Patterned Socks Multi-Panel Patterned Socks
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    Missoni

    £30.00

    These cotton socks fro Missoni showcase an eclectic mix of tonal colourways and prints to illuminate and re-energise plain ensembles.

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  • New in
    Classic Silk Shirt Classic Silk Shirt
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    Our Legacy

    £190.00

    A classically cut, button-down shirt crafted from raw silk by Our Legacy.

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  • New in
    Iliana Tweed Round Shoulder Jacket Iliana Tweed Round Shoulder Jacket
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    Isabel Marant

    £790.00

    Iliana is a collarless tweed jacket from Isabel Marant.

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  • New in
    Striped Edge Bifold Leather Wallet Striped Edge Bifold Leather Wallet
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    Paul Smith

    £180.00

    Adding a touch of colour to the timeless leather wallet, Paul Smith presents the Striped Edge Bifold Leather wallet.

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  • New in
    Marl Socks Marl Socks
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    Folk

    £16.00

    A no-nonsense label with humble undertones, London fashion brand Folk presents its latest accessory - the cotton blend Marl socks.

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    Benoit Shirt Benoit Shirt
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    Officine Générale

    £170.00

    An expertly crafted cotton shirt from Officine Générale.

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  • New in
    Elis Coat Elis Coat
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    Isabel Marant

    £720.00

    Elis is a slouchy alpaca wool coat from Isabel Marant.

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    Check Blazer Check Blazer
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    Isabel Marant Étoile

    £390.00

    This season refresh your jacket selection with this single-breasted, chunky wool-blend blazer from Isabel Marant Étoile.

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  • New in
    Katz Maxi Skirt Katz Maxi Skirt
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    Alice + Olivia

    £505.00

    Make a dramatic entrance at your next summer event in Alice + Olivia’s Susana rainbow-bright maxi skirt.

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    Multi Zig Zag Scarf Multi Zig Zag Scarf
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    Missoni

    £105.00

    Get a piece of iconic Missoni style with this scarf showcasing an eclectic mix of zig zags.

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  • New in
    Canvas and Leather Briefcase Canvas and Leather Briefcase
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    Mismo

    £420.00

    This Mismo Canvas and Leather briefcase is a sleek utility piece – ideal for updating your accessory game.

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  • New in
    Crinkle Reps NY Down Hooded Short Coat Crinkle Reps NY Down Hooded Short Coat
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    Stone Island

    £625.00

    A technical hooded jacket by Stone Island as much inspired by street culture as practicality.

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    Ribbed Logo Beanie Ribbed Logo Beanie
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    Moncler

    £100.00

    Fit for the hills and the city alike, Moncler present the Ribbed Logo beanie - a clear course in fine knitwear.

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    Western Satin Shirt Western Satin Shirt
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    Maison Margiela

    £380.00

    A satin-panelled shirt which references the kitsch Americana of classic Western styles from Maison Margiela.

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    Abstract Print Cotton Shirt Abstract Print Cotton Shirt
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    PS by Paul Smith

    £135.00

    Quintessentially British label PS by Paul Smith demonstrates its ability to refresh smart menswear pieces, proven here with this abstract cotton button-down shirt.

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    Long Bubble Hem Bomber Jacket Long Bubble Hem Bomber Jacket
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    CLU

    £400.00

    Update your casual-wear in this bomber jacket adorned with a voluminous bubble hem from LA-based label CLU.

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  • New in
    Cacia Floral Midi Skirt Cacia Floral Midi Skirt
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    Isabel Marant

    £580.00

    This season refresh your skirt selection with this silk-blend floral midi skirt from Isabel Marant.

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  • New in
    Rosette Wrap Dress Rosette Wrap Dress
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    Alice + Olivia

    £360.00

    Make a dramatic entrance at your next summer event with Alice + Olivia’s Susana mini-dress in a leopard print silk-blend.

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    Cooper Trousers Cooper Trousers
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    A.P.C.

    £190.00

    Cotton and linen-blend trousers with side stripe detail from those Parisian purveyors of luxurious basics A.P.C.

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    Earla Floral Skirt Earla Floral Skirt
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    Alice + Olivia

    £515.00

    Make a dramatic entrance at your next summer event in Alice + Olivia’s Susana floral midi skirt.

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    Valli Dress Valli Dress
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    Alice McCall

    £390.00

    An opulently ruffled lace mini-dress embroidered with roses – a typically whimsical piece from Australian designer Alice McCall.

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  • New in
    Mini Shark Print Shirt Mini Shark Print Shirt
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    Paul Smith

    £110.00

    Quintessentially British label PS Paul Smith demonstrates its ability to refresh smart menswear pieces, proven here with this button-down shirt cut from cotton adorned with mini sharks.

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  • New in
    Lipp Stitch Garment Dyed Shit Lipp Stitch Garment Dyed Shit
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    Officine Générale

    £150.00

    An expertly crafted, garment dyed cotton shirt from Officine Générale.

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  • New in
    Cotton Herringbone Twill Shirt Cotton Herringbone Twill Shirt
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    RRL

    £145.00

    A cotton herringbone shirt with chest pockets from Ralph Lauren’s diffusion line of heritage clothing RRL.

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  • New in
    Half and Half Zig Zag Plain Scarf Half and Half Zig Zag Plain Scarf
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    Missoni

    £105.00

    This zig zag scarf is injected with a splash of colour to reenergise plain ensembles.

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  • New in
    Bum Belt Bag Bum Belt Bag
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    Maison Margiela

    £325.00

    A bold way to carry your essentials, this belt bag from Maison Margiela is both cool and current, stylishly showcasing the brand’s intellectual minimalism.

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  • New in
    Pendleton Travel/Cycle Body Bag Pendleton Travel/Cycle Body Bag
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    Ally Capellino

    £125.00

    The ultimate accessory for city living, the Ally Capellino Pendleton Travel/Cycle Body bag presents an ultra versatile design and water resistant nylon construction.

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  • New in
    Classic Silk Shirt Classic Silk Shirt
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    Our Legacy

    £190.00

    A classically cut, button-down shirt crafted from raw silk by Our Legacy.

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  • New in
    Fine Polka Dot Tie Fine Polka Dot Tie
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    Drakes

    £125.00

    Drake's Fine Polka Dot tie offers a timeless option for the modern gent.

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  • New in
    Jersey Side Zip Joggers Jersey Side Zip Joggers
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    Wooyoungmi

    £370.00

    Black twill trousers with zip detail at the hips by WOOYOUNGMI.

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  • New in
    Cleo Frill Blouse Cleo Frill Blouse
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    A.P.C.

    £170.00

    A pure cotton blouse with pretty ruffled bib front from those Parisian purveyors of luxurious basics A.P.C.

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  • New in
    Canvas Leather Washbag Canvas Leather Washbag
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    Mismo

    £180.00

    Keep your essential grooming products secure in this canvas leather washbag from Mismo.

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  • New in
    Grace Button-Up Maxi Dress Grace Button-Up Maxi Dress
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    Ace and Jig

    £350.00

    A button-up maxi dress with coordinating rope belt by Ace & Jig.

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  • New in
    Bailey Denim Jacket Bailey Denim Jacket
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    A.P.C.

    £255.00

    A deep blue denim jacket with mandarin collar from those Parisian purveyors of luxurious basics A.P.C.

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  • New in
    Benoit Pencil Stripe Shirt Benoit Pencil Stripe Shirt
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    Officine Générale

    £165.00

    An expertly crafted, striped cotton shirt from Officine Générale.

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  • New in
    Waffle Socks Waffle Socks
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    Folk

    £16.00

    A no-nonsense label with humble undertones, London clothing brand Folk presents its latest accessory - the cotton-blend Waffle socks.

    Shop

  • New in
    4-Bar Stripe Quilted Down-Filled Tech Jacket 4-Bar Stripe Quilted Down-Filled Tech Jacket
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    Thom Browne

    £1,540.00

    A quilted, down-filled jacket from Thom Browne, the designer who has redefined men’s formalwear.

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  • New in
    Ruffle-Waist Wool-Blend Trousers Ruffle-Waist Wool-Blend Trousers
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    Valentino

    £910.00

    Sculpturally tailored black formal trousers from Italian fashion house Valentino.

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  • New in
    Striped Edge Cardholder Striped Edge Cardholder
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    Paul Smith

    £120.00

    Adding a touch of colour to the timeless leather wallet, Paul Smith presents the Striped Edge cardholder.

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  • New in
    Jersey Side Zip Joggers Jersey Side Zip Joggers
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    Wooyoungmi

    £370.00

    Black twill trousers with zip detail at the hips by WOOYOUNGMI.

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  • New in
    Chino Trousers Chino Trousers
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    Thom Browne

    £420.00

    Elegantly tailored, single-pleat chinos from Thom Browne – stay ahead of the fashion game with a piece from the designer who has redefined men’s formalwear.

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  • New in
    Chunky Acetate Optical Glasses Chunky Acetate Optical Glasses
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    Celine

    £270.00

    A sleek example of Céline's clean, contemporary approach towards eyewear, these chunky acetate sunglasses are set to inject a slice of geek chic into your look.

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  • New in
    Cocktail Dancing Shirt Cocktail Dancing Shirt
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    Paul Smith

    £210.00

    A classic cotton shirt with a vibrant print of cocktails and musical instruments from Paul Smith.

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  • New in
    Carice Wool Coat Carice Wool Coat
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    Acne Studios

    £1,100.00

    Stockholm-based fashion house Acne Studios bring us the wrap-around wool Carice coat.

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  • New in
    Josephine Trench Coat Josephine Trench Coat
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    A.P.C.

    £495.00

    A sleek, double-breasted trench coat from those Parisian purveyors of luxurious basics A.P.C.

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  • New in
    Stripe Pocket Shirt Stripe Pocket Shirt
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    Ami

    £190.00

    A vibrantly striped, button-down shirt with single pocket detail from Parisian label AMI.

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  • New in
    Zig-Zag Socks Zig-Zag Socks
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    Missoni

    £30.00

    These cotton socks from Missoni showcase an eclectic mix of colours and prints to illuminate and re-energise plain ensembles.

    Shop

  • New in
    Crop Tailored Trousers Crop Tailored Trousers
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    Acne Studios

    £310.00

    Stockholm-based fashion house Acne Studios bring us these wool-blend, wide-leg trousers.

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  • New in
    Acetate Round Optical Glasses Acetate Round Optical Glasses
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    Celine

    £360.00

    A sleek example of Céline's clean, contemporary approach towards eyewear, these round glasses are set to inject a slice of geek chic into your look.

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  • New in
    Gingham Cotton Shirt Gingham Cotton Shirt
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    Marni

    £320.00

    Marni brings us a gingham checked shirt cut from breathable cotton and ideal for summer.

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  • New in
    Bird Print Silk Tie Bird Print Silk Tie
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    Missoni

    £145.00

    This bird print tie has an idiosyncratic design sensibility and showcases the brand’s dedication to fine craftsmanship.

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  • New in
    Scala Glitter Socks Scala Glitter Socks
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    Pantherella

    £17.00

    Sock kings Pantherella offer a playful option for the modern menswear wardrobe - the Scala Glitter socks.

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  • New in
    Structured Shopping Logo Tote Bag Structured Shopping Logo Tote Bag
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    Balenciaga

    £1,280.00

    Own a slice of Balenciaga's cool, urban luxury with this understated tote bag, punctuated with the brand's signature logo.

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  • New in
    Rainbow Card Holder Rainbow Card Holder
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    Loewe

    £225.00

    Keep cards, cash and coins safe and secure in style with this rainbow leather card holder from Loewe, finished with the Spanish label's signature emblem.

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  • New in
    Small Medallion Silk Tie Small Medallion Silk Tie
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    Peckham Rye

    £55.00

    Swish into effortless, downtime style with this Medallion Design tie from Peckham Rye.

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