Fruity Booty
Bringing the fun back into underwear, Fruity Booty is a female-led label reshaping the way the world experiences underwear. Founded in 2017 by Hattie Tennant and Minna Bunting, the brand is rooted in conscious creation and female empowerment, offering lingerie, swimwear, and clothing designed for women, by women. Crafted from deadstock fabrics and adorned in zingy, playful prints, each limited-run collection champions bold self-expression, whether worn in the bedroom or on the beach.
