By Alona

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By Alona is a London-based jewellery brand that blends heritage and passion to create pieces that empower women to express their individuality. As the daughter of a jeweller, founder Alona Shelemy grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Her expertise is evident in each piece she creates – expect luminous golds, freshwater pearls and unexpected silhouettes designed to feel like found treasure: timeless, tactile, and effortlessly wearable.

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New in By Alona - 18ct Gold-Plated Aurora Chain Bracelet
By Alona
18ct Gold-Plated Aurora Chain Bracelet
£150.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
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By Alona - 18ct Gold-Plated Athena Clip-On Earrings
By Alona
18ct Gold-Plated Athena Clip-On Earrings
Price reduced from £110.00 to £70.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
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By Alona - 18ct Gold-Plated Roma Pendant Necklace
By Alona
18ct Gold-Plated Roma Pendant Necklace
£130.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
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By Alona - 18ct Gold-Plated Rae Chain Necklace
By Alona
18ct Gold-Plated Rae Chain Necklace
£90.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
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By Alona - 18ct Gold-Plated Heaven Pearl Necklace
By Alona
18ct Gold-Plated Heaven Pearl Necklace
£145.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
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By Alona - 18ct Gold-Plated Isabelle Pendant Necklace
By Alona
18ct Gold-Plated Isabelle Pendant Necklace
£125.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
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New in By Alona - 18ct Gold-Plated Keira Pendant Necklace
By Alona
18ct Gold-Plated Keira Pendant Necklace
£220.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
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By Alona - 18ct Gold-Plated Galia Stud Earrings
By Alona
18ct Gold-Plated Galia Stud Earrings
Price reduced from £120.00 to £75.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
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By Alona - 18ct Gold-Plated Lolita Stud Earrings
By Alona
18ct Gold-Plated Lolita Stud Earrings
£110.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Visit Product Page
By Alona - Silver-Plated Galia Stud Earrings
By Alona
Silver-Plated Galia Stud Earrings
Price reduced from £120.00 to £70.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Nataliya Pendant Necklace
By Alona
18ct Gold-Plated Nataliya Pendant Necklace
Price reduced from £120.00 to £75.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Miele Pendant Necklace
By Alona
18ct Gold-Plated Miele Pendant Necklace
Price reduced from £160.00 to £100.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Rena Drop Earrings
By Alona
18ct Gold-Plated Rena Drop Earrings
Price reduced from £160.00 to £100.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Darya Pendant Necklace
By Alona
18ct Gold-Plated Darya Pendant Necklace
Price reduced from £165.00 to £110.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
New in By Alona - 18ct Gold-Plated Aurora Chain Necklace
By Alona
18ct Gold-Plated Aurora Chain Necklace
£210.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Visit Product Page
By Alona - 18ct Gold-Plated Gardenia Necklace
By Alona
18ct Gold-Plated Gardenia Necklace
Price reduced from £125.00 to £75.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Auralis Zirconia Cord Necklace
By Alona
18ct Gold-Plated Auralis Zirconia Cord Necklace
£95.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Visit Product Page
By Alona - Claro Quartz Beaded Necklace
By Alona
Claro Quartz Beaded Necklace
£115.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Visit Product Page
New in By Alona - 18ct Gold-Plated Astro Marbled Chain Bracelet
By Alona
18ct Gold-Plated Astro Marbled Chain Bracelet
£125.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Visit Product Page
By Alona - Silver-Plated Sofia Pendant Necklace
By Alona
Silver-Plated Sofia Pendant Necklace
Price reduced from £125.00 to £80.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
New in By Alona - 18ct Gold-Plated Astro Marbled Chain Necklace
By Alona
18ct Gold-Plated Astro Marbled Chain Necklace
£185.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Visit Product Page
By Alona - 18ct Gold-Plated Dune Clip-On Earrings
By Alona
18ct Gold-Plated Dune Clip-On Earrings
Price reduced from £120.00 to £75.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Dune Pendant Necklace
By Alona
18ct Gold-Plated Dune Pendant Necklace
Price reduced from £120.00 to £75.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Alter Pendant Necklace
By Alona
18ct Gold-Plated Alter Pendant Necklace
£250.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Visit Product Page
By Alona - 18ct Gold-Plated Livia Pendant Necklace
By Alona
18ct Gold-Plated Livia Pendant Necklace
Price reduced from £175.00 to £105.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Maya Stud Earrings
By Alona
18ct Gold-Plated Maya Stud Earrings
Price reduced from £160.00 to £100.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - Silver-Plated Carlotta Pendant Necklace
By Alona
Silver-Plated Carlotta Pendant Necklace
Price reduced from £115.00 to £75.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
By Alona - 18ct Gold-Plated Odessa Pendant Necklace
By Alona
18ct Gold-Plated Odessa Pendant Necklace
Price reduced from £125.00 to £80.00

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off

Free UK Standard Delivery on all orders over £100! Delivered within 3-5 working days. Normally £5.95.
Sale Up to 40% off Sale Up to 40% off
Visit Product Page
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