Liberty London

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Ymc

YMC - ‘You Must Create’ - was established in London in 1985 by Fraser Moss and Jimmy Collins as a unisex ready-to-wear clothing, footwear and accessories label. Directional pieces follow the mantra within YMC’s name and the brand has come to hold a significant place in the British fashion industry. Shunning trends, the brand focuses on imbuing traditional silhouettes with its modernist approach, resulting in enduring clothing for the astute wardrobe.

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    YMC

    £120.00

    The Bubs sunglasses from YMC are designed for a flattering fit with a bridge wide enough to suit all face shapes.

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    YMC

    £120.00

    Taking its visual cues from a classic style from the early 60s, the Woody sunglasses from YMC is imbued with the London brand’s signature elegance and understatement.

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    YMC

    £125.00

    A piece to last a lifetime from coveted the UK label, the YMC Dean Patch Pocket Long Sleeve shirt flaunts simple design with quality European craftsmanship.

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    YMC

    £165.00

    A piece to last a lifetime from a coveted UK label, YMC’s Brooklyn 66 shirt flaunts simple design with quality European craftsmanship.

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    YMC

    £75.00

    A piece to last a lifetime from a coveted UK label, YMC’s Matisse top flaunts simple design with quality European craftsmanship.

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    YMC

    £70.00

    A quirky piece from a coveted UK label, YMC’s Squid x Shark t-shirt flaunts eccentric British design with quality European craftsmanship.

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