Braun is a German institution. Founded by mechanic and engineer Max Braun in the early ‘20s, it was with the 1955 arrival of industrial designer Dieter Rams that the brand positioned itself at the forefront of world design. The brand’s ethos of good design for mass market – ‘less but better’ – lead them to launch the AW 10 watch in 1981, designed by Ram’s protégée Dietrich Lubs. In 2018, Lubs returned to Braun to create the AW 10 EVO, a highly functional evolution of his original design with contemporary wearability.