BIOEFFECT is not your average skincare company. What started in 2002 as an Icelandic biotechnology company with a barley-based breakthrough became a cosmetics company in 2009 when they decided to share its skin-replenishing properties. BIOEFFECT – to our knowledge, the only skincare company with its own state-of-the-art greenhouse – uses plant-based growth factors in its products. These replenish, repair and nourish the skin and cool down the signs of ageing.