154 (onefiftyfour) is a London-based label born out of the retro-obsessed zeitgeist of late-2018. A range of cotton-based, graphic pieces with streetwear influences, the label draws on a love of ‘70s and ‘80s music and outmoded British repartee for inspiration. Each season brings a new collection built around a music record the label deems iconic, alongside capsule collections showcasing collaborations with the brand's favourite upcoming artists.