SS18 Beauty: Buyers’ Trends
Show season never fails to serve up a fresh wave of makeup inspiration, carving out the backstage beauty that will filter down to the streets – and some that is better reserved for editorial. Armed with our beauty buyers’ top filed trends, we’re bridging the gap, guiding you through the season’s most arresting looks, and how to make them work off the runway.
The winged cat-eye goes supersized for spring/summer, with bold sweeps of matte black gel liner stretching right up to the eye crease and out.
WEAR IT: A slimmed-down tick that extends from the mid-eye, up through the outer corner, gives a graphic look without the heavy hand. Use a liquid liner pen for greater control and pair with a cream blush.
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Worn with a soft focus red lip, a simple slick of white along the waterline results in a hyper-real look with eye-widening impact.
WEAR IT: Switch to a soft, off-white pencil to de-intensify the look. A sheer red lipstick, applied with an eyeshadow blender, works to create a fresh, imperfect finish that delivers just the right contrast.
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Daubed across the whole eyelid and a little rough around the edges, creamy gold shadow serves up a pigment-heavy reworking of retro Seventies glam.
WEAR IT: Using a sheer, metallic powder will soften the effect, delivering a wash of shimmer that’s remarkably wearable. Apply with the fingertips for a modern, DIY finish, pairing with a swipe of mascara and a neutral, glossed lip.