Liberty London

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Liberty Open Call

Frequently Asked Questions

How do I enter #LibertyOpenCall?

Entrants upload a new photo of their artwork to Instagram using #LibertyOpenCall before or on 1 November 2018. Our judging panel will contact those they are interested in through Instagram direct message to gather further details before making a shortlist. The public will then be invited to participate in an interest vote on Please note, entries will only be accepted via Instagram. For more details, see full Terms and Conditions.

When will the winner be revealed?

Once the public vote closes on 7 December 2018, our judging panel will make their final decision and reveal the final winners on 19 December 2018.

What happens if I get shortlisted?

Your entry image and Instagram user name will be used on our #LibertyOpenCall voting page. This will allow our community to show interest in their favourite finalist and help our judging panel choose the winning designs.

When will I hear if I’m successful?

We will be shortlisting entrants from 2 November 2018 to 30 November 2018. Our judging panel will be contacting a number of entrants during the shortlisting process, but this is to gather further information and doesn’t guarantee a place on the shortlist. Please note, due to the high volume of applications, we are unable to get back to all entrants. Entrants that have been selected for the shortlist will be notified via email or Instagram direct message by 30 November 2018.

Can I enter if I don’t have Instagram?

The entry mechanic for this competition is via Instagram only but it’s simple to create an account. Just download the Instagram app via App Store or Google Play on your phone to learn more.

Can I enter if I have private Instagram account?

Due to content restrictions on private accounts, we can only view public account images.

Can I enter via Instagram DM?

You can only enter the competition by posting an image to your Instagram feed and tagging #LibertyOpenCall

Can I enter via Instagram Stories or Story Highlights?

You can only enter the competition by posting an image to your Instagram feed and tagging #LibertyOpenCall

What is the closing date?

The closing date for submissions is 1 November 2018. Your entry post must be uploaded during the competition period, 15 September - 1 November 2018.

Can I enter more than once?

We allow one entry per person. Each entry should only be one Instagram photo.

What is Liberty London looking for?

The judging panel are looking for innovative, beautiful, commercial designs that are in-keeping with the Liberty brand and aesthetic.

What mediums are accepted?

We accept artwork in any medium, made using materials of your choice (e.g. digital drawing, oil paint, oil pastel, ink illustration, pencil illustration, mixed media, photographic art, charcoal, watercolour, collage, needlework, patchwork). The only limitation is that you need to be able to send your original artwork to Liberty for further consideration by the judging panel if requested.

Do I need to send my product in?

No – you do not need to send in physical product to enter. We will only count entries made via an Instagram post using #LibertyOpenCall. Unfortunately, we cannot return any samples that are sent to our offices. However, if you are shortlisted, you must be able to send your original artwork to Liberty London for consideration if requested by the judging panel.

Will there be more Open Call competitions in the future?

There are more Liberty Open Call competitions in the pipeline - but categories haven’t been decided yet. Keep an eye on our social channels for future updates.

Will my image be used elsewhere by Liberty London?

Your entry image could be used across Liberty London platforms and on in-store print visuals. For more details, see full Terms and Conditions

My entry design has been sold as artwork or used on a commercial product before – can I still submit it?

We’re looking for exclusive designs that are fresh and new, therefore, we cannot accept designs or artwork that have previously been sold or otherwise commercialised. [The aim of Liberty Open Call is to support undiscovered talent, providing a platform for those who have not yet had an opportunity to showcase their work.

Do I need to be a certain age to enter?

You must be 18 years old or over at the time of entering, and be resident in the UK.

Do I need to be a professional artist to enter?

You don’t need to be a professional, you just need to demonstrate your ability to create a unique design.

What does the prize include?

The winning artworks will be turned into a fabric design, printed and sold at Liberty online and in-store from May 2019. Winners will be invited into Liberty’s design studio to see the process of turning their artwork into a fabric design; and taken to Liberty’s fabric printing mill in Italy to see it being printed. For more details, see full Terms and Conditions