Liberty London

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Industry-leading barber Ruffians has arrived, taking up residence in an all-new men’s grooming space. Open for business on LG and complete with a dedicated coffee bar, visit the unique destination to enjoy haircuts, traditional shaves and beard trims from the UK’s top barbers and stylists.

Since launching in Edinburgh’s West End in 2012, Ruffians has set a new standard in men’s grooming, generating wide acclaim for its acute attention to detail and impeccable customer service.

Used across all services, the Ruffians product range will also be available to buy in-store so you can continue to achieve professional results long after your visit. View the full service menu and book now.



45 MINS - £55
Consultation, shampoo and condition with scalp massage, cut, finish and style. We allow time for a full consultation, so the barber can get to understand your face shape, hair type, overall style and lifestyle. This way, you can make an educated decision on what haircut is best for you.

Cut-Throat Razor Shave

45 MINS - £55
Pre-shave consultation, exfoliating facial scrub, soothing hot towels, cut-throat razor shave, upper body massage, nourishing facial moisturiser, face massage, refreshing cold towel, personalised skincare advice. We take time to do a personalised skin consultation so that your face can be fully prepared for the shave, reducing irritation and achieving the smoothest finish.

Beard Tidy and Razor Work

30 MINS - £30
Style and skin consultation, beard shaping, exfoliating scrub, hot towel, detailed shaving with cut-throat razor, moisturising and face massage. A relaxing beard tidy experience which includes proper skin preparation, style consultation, massage and finishing.

Quick Beard Tidy

15 MINS - £15
Style consultation, beard maintenance, shaping, tidying and finishing. An express service perfect to neaten a messy beard or reshape a beard with clippers and scissors.

Ruffians Refresher

15 MINS - £15
Skin consultation, exfoliating facial scrub, soothing hot towel, upper body massage, hydrating facial moisturiser, face massage, personalised skincare advice. A nourishing facial treatment that will cleanse your skin, leaving you feeling refreshed and invigorated.

Book Now

Call +44 (0)207 573 9988 or email click here to book. Walk-in appointments may also be available.

Opening hours

Monday – Friday: 10:30am – 7:30pm
Saturday: 10:30am – 7:30pm
Sunday: 12am – 6pm

Ruffians is located in Menswear on LG, Liberty London, Great Marlborough Street, London W1B 5AH