Liberty London

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Industry-leading barber Ruffians has arrived, taking up residence in an all-new men’s grooming space. Open for business on LG and complete with a dedicated coffee bar, visit the unique destination to enjoy haircuts, traditional shaves and beard trims from the UK’s top barbers and stylists.

Since launching in Edinburgh’s West End in 2012, Ruffians has set a new standard in men’s grooming, generating wide acclaim for its acute attention to detail and impeccable customer service.

Used across all services, the Ruffians product range will also be available to buy in-store so you can continue to achieve professional results long after your visit. View the full service menu and book now.



45 MINS - £58
A Ruffians haircut comes with a full consultation as standard - taking into consideration your lifestyle, face shape and hair type - to ensure you leave with a style you love. A refreshing hair wash with conditioning shampoo and an invigorating scalp massage before the cut, finishing and styling will ensure you leave feeling as good as you look.

Cut-Throat Razor Shave

45 MINS - £58
Our highly-skilled barbers carry out a personalised skin consultation to understand your current shaving regime, whilst examining the direction of growth, density of stubble, and skin sensitivity. A relaxing hot towel treatment and a refreshing facial treatment clears pores and softens the hair ahead of an expert shave and the smoothest possible finish.


30 MINS - £35
This service begins with Ruffians’ signature facial to prepare your skin and hair before the barber trims, edges and shapes your beard. You’ll have a full consultation to assess and understand your beard and skin care routine, lifestyle and style preferences to ensure you leave with a beautifully finished beard that you love.


15 MINS - £18
This option is for guys looking to achieve an even beard and sharp look in an express 15-minute appointment. Our barbers will trim, shape and edge your beard with scissors and clippers, finish and treat it with Ruffians' signature organic argan oil, before styling it to your exact specifications.


15 MINS - £18
Now this is a treat. The service begins with a full consultation to understand your current skincare regime, whilst examining skin sensitivity. An exfoliating facial scrub invigorates the skin before a soothing and relaxing hot towel treatment. An upper body and head massage will help ease away your cares, while a hydrating facial moisturiser refreshes and nourishes your skin.


60 MINS - £70
Thinking about taking the plunge and going for a brand-new hairstyle? Whether you’ve been growing your hair out or have long locks that you want to chop off, you’ll get plenty of time to talk it through with our expert barbers and they’ll have enough time for the service, ensuring you leave with the fresh new look you were looking for.

Book Now

Call +44 (0)207 573 9988 or email click here to book. Walk-in appointments may also be available.

Opening hours

Monday – Friday: 10:30am – 7:30pm
Saturday: 10:30am – 7:30pm
Sunday: 12am – 6pm

Ruffians is located in Menswear on LG, Liberty London, Great Marlborough Street, London W1B 5AH

Shop Ruffians