Continuing our founder Arthur Lasenby Liberty’s mission to make Liberty London a standard bearer for an eclectic, progressive aesthetic, this year has been one of major reinvention – including the complete refurbishment of our two-floor womenswear department on 1 & 2. With a newly renovated interior, the main draw is a refocused designer edit, which sees the launch of over 20 new brands. Credit goes to an all-new womenswear buying team, headed up by Alexandra Gordon. To give you a taste of what awaits exclusively in-store, here Gordon highlights her key brands and only-at-Liberty buys, as well as shining a light on the season’s standout trends.
Those in search of twisted romance should consider nibbling Vampire’s Wife. Launched in 2016 by Susie Cave, this Liberty London exclusive accents lace and floral with darker overtones to create a compelling new harmony.
"It’s so beautiful but in an unconventional way. Susie Cave’s use of fabric and texture will appeal to all customers. She sources all her silks from one of only two silk mills left in the UK which is one of the reasons why I think this collection is so special."
Christopher Bailey of Burberry is a former mentor of RCA graduate Teija Eilola, who we’re delighted to welcome to Liberty London. Teija’s forte is precision-tooled daywear in high quality cottons with bias cuts and detailing. Her 10-piece Liberty London capsule is a case in point.
"I’m really excited to be collaborating with Teija on an exclusive 10-piece capsule collection for AW17. The collection is fun and playful yet very wearable. There’s always an unexpected detail to Teija’s work that makes it so appealing."
As close as you can get to demi-couture in ready-to-wear, Rosetta Getty’s modular, forward-facing womenswear is curated to be complementary to both every other piece in the collection, and to the women who wear it.
"Rosetta Getty is the epitome of everyday luxury. Every piece she designs (some of which are made by hand) is so versatile, taking an outfit from day to night. There’s a timelessness to the collection that I love. It’s definitely a brand every woman should invest in!"
New generations need new designers. Now six years out of Central Saint Martins, Rejina Pyo is at the vanguard of intelligent eclecticism and considered quirk, yet stays true to her credo of confidence through comfort and wearability.
"Rejina Pyo is one of my favourite contemporary brands. You go to Rejina for that effortlessly put together look - which I’m pretty sure every woman is after"
It might be windowpane, tartan or gingham, degrade or deconstructed, up and down or at an angle, multi-colour or monochrome. Whatever it’s guise, the grid is in - and we have many fine examples dropping across the season.
"Although we often associate the print with the 90s, Designers this season, have looked a bit further back and taken inspiration from the bright checks of the 70s. Although more feminine, it’s all about the way you style this print."
The Autumn/Winter 2017 catwalks were awash with heavy metal future-luxe - and the best of it has been hand-picked for Liberty London.
"The space age is back with all its metallic and high shine. Silver was definitely the metallic of choice with this trend - we saw it as a full look at Isabel Marant to being paired back with classic culottes at Lemaire. It’s the statement piece of the season and great for the lead up to Christmas."
The sleeve has become a sweet spot for designers looking to twist the eye of the beholder. Whether sliced at the inner arm, bisected and tied, hung low over the shoulder, or entirely freed of its traditional role and liberated from the arm, the sleeve has become the new prime site for experimental detail.
"One of my favourite trends as it takes the classic silhouette and reinterprets it with a unexpected twist. Think great shirts with tie details around the sleeve, dresses with knot details around the neckline. This trend can be worn for any occasion, updating every woman’s wardrobe to feel a touch more modern."
The decade that marked the high watermark of second wave feminism remains as relevant for the daughters and granddaughters its pioneers helped empower. As a uniform for strong women, the ‘70s stays with us.
"The 70s is sticking around. Updated this season in a more casual nonchalance aesthetic, we saw this trend coming through both in colour palette and silhouettes."